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Blush Tone Vivid
Color detail

Blush Tone Vivid

Pink · Hue 330
Hex
#E44E99
RGB
rgb(228, 78, 153)
HSL
hsl(330, 74%, 60%)
CMYK
cmyk(0%, 66%, 33%, 11%)
Metrics
S 74% · L 60%
Contrast (WCAG)
on white
3.6:1AA Large
on black
5.8:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Blush Tone Vivid (#E44E99) belongs to the pink family — hue 330°, 74% saturation, 60% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-blush-tone-vivid: #E44E99;
  --colorarchive-blush-tone-vivid-hsl: hsl(330, 74%, 60%);
  --colorarchive-blush-tone-vivid-rgb: rgb(228, 78, 153);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

BoldFunConfident
Common in

Fashion · Music · Social Platforms

Pairs well with

Black for edge, deep navy for sophistication, bright yellow for energy

Design tip

A fearless accent color. Use for CTAs and brand moments that need personality. Hot pink buttons are impossible to miss.

Cultural context ▶

Hot pink represents confidence, fun, and breaking rules. Popularized by punk culture and pop icons as a statement color.

Color Origins

Pink family

From cheap cosmetic to feminist reclamation to gender-neutral comeback.

Heritage

Pink, as a named color, is recent in English (only since the late 17th century, originally referring to the Dianthus flower). The hue itself is even more recent in widespread use — most historical 'reds' that we'd now call pink were either faded cochineal or madder mixed with white lead. The classical Persian rosé and Venetian pink are old, but the cultural identity of 'pink' as its own thing is essentially a 20th-century construction.

Across cultures

Pink-as-girl is a marketing invention from the 1940s; before WWII pink was often suggested for boys ('a stronger, more decided color') and blue for girls. In Japanese culture, sakura pink carries seasonal and nostalgic weight without gender association. In Latin American culture, hot pink is a celebratory color; in much of South Asia, pink is one of the auspicious wedding palette colors. The Pink Triangle was reclaimed from a Nazi badge into a 1970s LGBTQ+ symbol.

In the wild

T-Mobile's magenta is a hard-trademarked, hard-defended brand color. Barbie pink (Pantone 219 C) became its own cultural force in 2023. Owens Corning trademarked the color of its insulation. The Pepto-Bismol pink is calibrated for medicine-cabinet recognizability. Wes Anderson built a career making heritage pinks (The Grand Budapest Hotel) feel deeply specific. Millennial Pink (~2014–2018) was a rebranding effort to make pink read as gender-neutral, sophisticated, and salable to adults.

How it reads

Pink reads softer and warmer than red; biologically it's still a long-wavelength color, but the white in it dampens the arousal response. Light pinks (blush, dusty rose) read as romantic, gentle, premium-feminine. Hot pinks read as energetic, queer-coded, or counterculture. Salmon and coral pinks read as healthy, beachy, or hospitality-friendly. Pink is having a sustained moment in adult-targeted brand design (skincare, DTC, beverage) precisely because it stopped being read as exclusively a children's color.

This particular tone

A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.

Lightness band: At mid-lightness the hue carries its full character. This is the band where most identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #E44E99.

  • Discordaccent
    Fuchsia · #EB459E
    →
  • PlayStationaccent
    Circle Pink · #E83287
    →
  • Airbnbprimary
    Rausch · #FF5A5F
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #E44E99.

  • VietnamÁo Dài Pink
    #E94175 · Traditional silk dye
    →
  • MexicoBarragán Earth Pink
    #D77176 · Casa Gilardi, Mexico City (1976)
    →
  • MoroccoPisé Terracotta
    #C75B3D · Sun-dried earth wall construction
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Blush Silk Vivid
#EA71AD · hsl(330, 74%, 68%)
Darker companion
Blush Radiant Vivid
#E1338A · hsl(330, 74%, 54%)
Complementary counterpoint
Jade Tone Vivid
#4EE499 · hsl(150, 74%, 60%)
Analogous lead
Merlot Tone Vivid
#E44E67 · hsl(350, 74%, 60%)
Analogous echo
Mauve Tone Vivid
#E44ED8 · hsl(305, 74%, 60%)
Triadic +120°
Lime Tone Vivid
#99E44E · hsl(90, 74%, 60%)
Triadic +240°
Sapphire Tone Vivid
#4E99E4 · hsl(210, 74%, 60%)
Split-comp +150°
Emerald Tone Vivid
#4EE44E · hsl(120, 74%, 60%)
Split-comp +210°
Aqua Tone Vivid
#4EE4E4 · hsl(180, 74%, 60%)
Export preview
Base: Blush Tone Vivid #E44E99
Lighter companion: Blush Silk Vivid #EA71AD
Darker companion: Blush Radiant Vivid #E1338A
Complementary counterpoint: Jade Tone Vivid #4EE499
Analogous lead: Merlot Tone Vivid #E44E67
Analogous echo: Mauve Tone Vivid #E44ED8
Triadic +120°: Lime Tone Vivid #99E44E
Triadic +240°: Sapphire Tone Vivid #4E99E4
Split-comp +150°: Emerald Tone Vivid #4EE44E
Split-comp +210°: Aqua Tone Vivid #4EE4E4

Compare

See how Blush Tone Vivid compares side by side with related colors.

vsBlush Silk VividvsBlush Radiant VividvsJade Tone VividvsMerlot Tone VividvsMauve Tone VividvsLime Tone Vivid

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Blush Radiant Vivid
#E1338A · hsl(330, 74%, 54%)
Nearby match
Blush Tone Bright
#EF4399 · hsl(330, 84%, 60%)
Nearby match
Blush Silk Vivid
#EA71AD · hsl(330, 74%, 68%)
Nearby match
Blush Tone Pure
#F73B99 · hsl(330, 92%, 60%)
Nearby match
Blush Core Vivid
#D5207A · hsl(330, 74%, 48%)
Nearby match
Blush Radiant Bright
#EC278A · hsl(330, 84%, 54%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA4.5:1
Cobalt Ink Dust
#1A212D
AA4.5:1
Cobalt Ink Soft
#182030
AA4.7:1
Cobalt Ink Clear
#101D37
AA4.7:1
Cobalt Ink Vivid
#091B3E
AA4.7:1
Cobalt Ink Bright
#061A42
AA4.8:1
Cobalt Ink Pure
#031945

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#BEC688
Protanopia
#B7B68B
Tritanopia
#DF7F7D
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