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Magenta Tone Dust
Color detail

Magenta Tone Dust

Pink · Hue 290
Hex
#AB7EB4
RGB
rgb(171, 126, 180)
HSL
hsl(290, 26%, 60%)
CMYK
cmyk(5%, 30%, 0%, 29%)
Metrics
S 26% · L 60%
Contrast (WCAG)
on white
3.3:1AA Large
on black
6.4:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Magenta Tone Dust (#AB7EB4) belongs to the pink family — hue 290°, 26% saturation, 60% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-magenta-tone-dust: #AB7EB4;
  --colorarchive-magenta-tone-dust-hsl: hsl(290, 26%, 60%);
  --colorarchive-magenta-tone-dust-rgb: rgb(171, 126, 180);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

BoldFunConfident
Common in

Fashion · Music · Social Platforms

Pairs well with

Black for edge, deep navy for sophistication, bright yellow for energy

Design tip

A fearless accent color. Use for CTAs and brand moments that need personality. Hot pink buttons are impossible to miss.

Cultural context ▶

Hot pink represents confidence, fun, and breaking rules. Popularized by punk culture and pop icons as a statement color.

Color Origins

Pink family

From cheap cosmetic to feminist reclamation to gender-neutral comeback.

Heritage

Pink, as a named color, is recent in English (only since the late 17th century, originally referring to the Dianthus flower). The hue itself is even more recent in widespread use — most historical 'reds' that we'd now call pink were either faded cochineal or madder mixed with white lead. The classical Persian rosé and Venetian pink are old, but the cultural identity of 'pink' as its own thing is essentially a 20th-century construction.

Across cultures

Pink-as-girl is a marketing invention from the 1940s; before WWII pink was often suggested for boys ('a stronger, more decided color') and blue for girls. In Japanese culture, sakura pink carries seasonal and nostalgic weight without gender association. In Latin American culture, hot pink is a celebratory color; in much of South Asia, pink is one of the auspicious wedding palette colors. The Pink Triangle was reclaimed from a Nazi badge into a 1970s LGBTQ+ symbol.

In the wild

T-Mobile's magenta is a hard-trademarked, hard-defended brand color. Barbie pink (Pantone 219 C) became its own cultural force in 2023. Owens Corning trademarked the color of its insulation. The Pepto-Bismol pink is calibrated for medicine-cabinet recognizability. Wes Anderson built a career making heritage pinks (The Grand Budapest Hotel) feel deeply specific. Millennial Pink (~2014–2018) was a rebranding effort to make pink read as gender-neutral, sophisticated, and salable to adults.

How it reads

Pink reads softer and warmer than red; biologically it's still a long-wavelength color, but the white in it dampens the arousal response. Light pinks (blush, dusty rose) read as romantic, gentle, premium-feminine. Hot pinks read as energetic, queer-coded, or counterculture. Salmon and coral pinks read as healthy, beachy, or hospitality-friendly. Pink is having a sustained moment in adult-targeted brand design (skincare, DTC, beverage) precisely because it stopped being read as exclusively a children's color.

This particular tone

A grounded mid-tone — sober, considered, well-suited to body text accents, editorial layouts, or any context where restraint reads as quality.

Lightness band: At mid-lightness the hue carries its full character. This is the band where most identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: The low saturation pulls this color toward earthen, vintage, or editorial palettes. It reads as confident and grown-up rather than playful, and it tolerates being used in large blocks without becoming visually noisy.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #AB7EB4.

  • PlayStationaccent
    Square Purple · #A363D9
    →
  • Notionneutral
    Notion Gray · #787774
    →
  • Figmaprimary
    Figma Purple · #A259FF
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #AB7EB4.

  • France (Paris)Seine Steel
    #7E8A93 · River reflectivity in winter
    →
  • Greece (Aegean)Olive Silver
    #9CA38F · Olea europaea leaf undersides
    →
  • MexicoBarragán Earth Pink
    #D77176 · Casa Gilardi, Mexico City (1976)
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Magenta Silk Dust
#BC98C3 · hsl(290, 26%, 68%)
Darker companion
Magenta Radiant Dust
#9E6BA8 · hsl(290, 26%, 54%)
Complementary counterpoint
Leaf Tone Dust
#87B47E · hsl(110, 26%, 60%)
Analogous lead
Peony Tone Dust
#B47EAB · hsl(310, 26%, 60%)
Analogous echo
Plum Tone Dust
#997EB4 · hsl(270, 26%, 60%)
Triadic +120°
Amber Tone Dust
#B4AB7E · hsl(50, 26%, 60%)
Triadic +240°
Lagoon Tone Dust
#7EB4AB · hsl(170, 26%, 60%)
Split-comp +150°
Olive Tone Dust
#A2B47E · hsl(80, 26%, 60%)
Split-comp +210°
Seafoam Tone Dust
#7EB490 · hsl(140, 26%, 60%)
Export preview
Base: Magenta Tone Dust #AB7EB4
Lighter companion: Magenta Silk Dust #BC98C3
Darker companion: Magenta Radiant Dust #9E6BA8
Complementary counterpoint: Leaf Tone Dust #87B47E
Analogous lead: Peony Tone Dust #B47EAB
Analogous echo: Plum Tone Dust #997EB4
Triadic +120°: Amber Tone Dust #B4AB7E
Triadic +240°: Lagoon Tone Dust #7EB4AB
Split-comp +150°: Olive Tone Dust #A2B47E
Split-comp +210°: Seafoam Tone Dust #7EB490

Compare

See how Magenta Tone Dust compares side by side with related colors.

vsMagenta Silk DustvsMagenta Radiant DustvsLeaf Tone DustvsPeony Tone DustvsPlum Tone DustvsAmber Tone Dust

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Magenta Tone Muted
#A587AB · hsl(290, 18%, 60%)
Nearby match
Magenta Tone Soft
#B076BC · hsl(290, 34%, 60%)
Nearby match
Magenta Radiant Dust
#9E6BA8 · hsl(290, 26%, 54%)
Nearby match
Magenta Silk Dust
#BC98C3 · hsl(290, 26%, 68%)
Nearby match
Magenta Tone Faint
#A08FA3 · hsl(290, 10%, 60%)
Nearby match
Magenta Radiant Muted
#98759F · hsl(290, 18%, 54%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA4.6:1
Leaf Ink Faint
#212720
AA4.5:1
Leaf Ink Muted
#1F2A1D
AA4.6:1
Clover Ink Faint
#212720
AA4.5:1
Clover Ink Muted
#1E2A1D
AA4.6:1
Moss Ink Faint
#232720
AA4.5:1
Moss Ink Muted
#222A1D

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#9C9FA6
Protanopia
#9A99A9
Tritanopia
#A99F9D
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