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Magenta Radiant Muted
Color detail

Magenta Radiant Muted

Pink · Hue 290
Hex
#98759F
RGB
rgb(152, 117, 159)
HSL
hsl(290, 18%, 54%)
CMYK
cmyk(4%, 26%, 0%, 38%)
Metrics
S 18% · L 54%
Contrast (WCAG)
on white
3.9:1AA Large
on black
5.4:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Magenta Radiant Muted (#98759F) belongs to the pink family — hue 290°, 18% saturation, 54% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-magenta-radiant-muted: #98759F;
  --colorarchive-magenta-radiant-muted-hsl: hsl(290, 18%, 54%);
  --colorarchive-magenta-radiant-muted-rgb: rgb(152, 117, 159);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

BoldFunConfident
Common in

Fashion · Music · Social Platforms

Pairs well with

Black for edge, deep navy for sophistication, bright yellow for energy

Design tip

A fearless accent color. Use for CTAs and brand moments that need personality. Hot pink buttons are impossible to miss.

Cultural context ▶

Hot pink represents confidence, fun, and breaking rules. Popularized by punk culture and pop icons as a statement color.

Color Origins

Pink family

From cheap cosmetic to feminist reclamation to gender-neutral comeback.

Heritage

Pink, as a named color, is recent in English (only since the late 17th century, originally referring to the Dianthus flower). The hue itself is even more recent in widespread use — most historical 'reds' that we'd now call pink were either faded cochineal or madder mixed with white lead. The classical Persian rosé and Venetian pink are old, but the cultural identity of 'pink' as its own thing is essentially a 20th-century construction.

Across cultures

Pink-as-girl is a marketing invention from the 1940s; before WWII pink was often suggested for boys ('a stronger, more decided color') and blue for girls. In Japanese culture, sakura pink carries seasonal and nostalgic weight without gender association. In Latin American culture, hot pink is a celebratory color; in much of South Asia, pink is one of the auspicious wedding palette colors. The Pink Triangle was reclaimed from a Nazi badge into a 1970s LGBTQ+ symbol.

In the wild

T-Mobile's magenta is a hard-trademarked, hard-defended brand color. Barbie pink (Pantone 219 C) became its own cultural force in 2023. Owens Corning trademarked the color of its insulation. The Pepto-Bismol pink is calibrated for medicine-cabinet recognizability. Wes Anderson built a career making heritage pinks (The Grand Budapest Hotel) feel deeply specific. Millennial Pink (~2014–2018) was a rebranding effort to make pink read as gender-neutral, sophisticated, and salable to adults.

How it reads

Pink reads softer and warmer than red; biologically it's still a long-wavelength color, but the white in it dampens the arousal response. Light pinks (blush, dusty rose) read as romantic, gentle, premium-feminine. Hot pinks read as energetic, queer-coded, or counterculture. Salmon and coral pinks read as healthy, beachy, or hospitality-friendly. Pink is having a sustained moment in adult-targeted brand design (skincare, DTC, beverage) precisely because it stopped being read as exclusively a children's color.

This particular tone

A grounded mid-tone — sober, considered, well-suited to body text accents, editorial layouts, or any context where restraint reads as quality.

Lightness band: At mid-lightness the hue carries its full character. This is the band where most identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: The low saturation pulls this color toward earthen, vintage, or editorial palettes. It reads as confident and grown-up rather than playful, and it tolerates being used in large blocks without becoming visually noisy.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #98759F.

  • Notionneutral
    Notion Gray · #787774
    →
  • PlayStationaccent
    Square Purple · #A363D9
    →
  • Microsoftneutral
    Slate Gray · #737373
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #98759F.

  • France (Paris)Seine Steel
    #7E8A93 · River reflectivity in winter
    →
  • AustraliaBush Khaki
    #8E895C · Outback grassland in dry season
    →
  • Greece (Aegean)Olive Silver
    #9CA38F · Olea europaea leaf undersides
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Magenta Tone Muted
#A587AB · hsl(290, 18%, 60%)
Darker companion
Magenta Core Muted
#896490 · hsl(290, 18%, 48%)
Complementary counterpoint
Leaf Radiant Muted
#7C9F75 · hsl(110, 18%, 54%)
Analogous lead
Peony Radiant Muted
#9F7598 · hsl(310, 18%, 54%)
Analogous echo
Plum Radiant Muted
#8A759F · hsl(270, 18%, 54%)
Triadic +120°
Amber Radiant Muted
#9F9875 · hsl(50, 18%, 54%)
Triadic +240°
Lagoon Radiant Muted
#759F98 · hsl(170, 18%, 54%)
Split-comp +150°
Olive Radiant Muted
#919F75 · hsl(80, 18%, 54%)
Split-comp +210°
Seafoam Radiant Muted
#759F83 · hsl(140, 18%, 54%)
Export preview
Base: Magenta Radiant Muted #98759F
Lighter companion: Magenta Tone Muted #A587AB
Darker companion: Magenta Core Muted #896490
Complementary counterpoint: Leaf Radiant Muted #7C9F75
Analogous lead: Peony Radiant Muted #9F7598
Analogous echo: Plum Radiant Muted #8A759F
Triadic +120°: Amber Radiant Muted #9F9875
Triadic +240°: Lagoon Radiant Muted #759F98
Split-comp +150°: Olive Radiant Muted #919F75
Split-comp +210°: Seafoam Radiant Muted #759F83

Compare

See how Magenta Radiant Muted compares side by side with related colors.

vsMagenta Tone MutedvsMagenta Core MutedvsLeaf Radiant MutedvsPeony Radiant MutedvsPlum Radiant MutedvsAmber Radiant Muted

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Magenta Radiant Faint
#927E95 · hsl(290, 10%, 54%)
Nearby match
Magenta Radiant Dust
#9E6BA8 · hsl(290, 26%, 54%)
Nearby match
Magenta Core Muted
#896490 · hsl(290, 18%, 48%)
Nearby match
Magenta Tone Muted
#A587AB · hsl(290, 18%, 60%)
Nearby match
Magenta Radiant Soft
#A462B2 · hsl(290, 34%, 54%)
Nearby match
Magenta Core Faint
#836E87 · hsl(290, 10%, 48%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA4.5:1
Indigo Ink Clear
#101737
AA4.6:1
Indigo Ink Vivid
#09123E
AA4.6:1
Indigo Ink Bright
#061042
AA4.7:1
Indigo Ink Pure
#030E45
AA4.5:1
Iris Nocturne Bright
#08085E
AA4.5:1
Iris Nocturne Pure
#040462

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#8C8F94
Protanopia
#8A8A96
Tritanopia
#968F8D
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Magenta Ink Faint#262027 · hsl(290, 10%, 14%)Magenta Nocturne Faint#362E38 · hsl(290, 10%, 20%)Magenta Shadow Faint#4C404F · hsl(290, 10%, 28%)Magenta Dusk Faint#5C4E5F · hsl(290, 10%, 34%)Magenta Velvet Faint#726076 · hsl(290, 10%, 42%)Magenta Core Faint#836E87 · hsl(290, 10%, 48%)Magenta Radiant Faint#927E95 · hsl(290, 10%, 54%)Magenta Tone Faint#A08FA3 · hsl(290, 10%, 60%)