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Magenta Silk Vivid
Color detail

Magenta Silk Vivid

Pink · Hue 290
Hex
#D671EA
RGB
rgb(214, 113, 234)
HSL
hsl(290, 74%, 68%)
CMYK
cmyk(9%, 52%, 0%, 8%)
Metrics
S 74% · L 68%
Contrast (WCAG)
on white
2.8:1Fail
on black
7.4:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Magenta Silk Vivid (#D671EA) belongs to the pink family — hue 290°, 74% saturation, 68% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-magenta-silk-vivid: #D671EA;
  --colorarchive-magenta-silk-vivid-hsl: hsl(290, 74%, 68%);
  --colorarchive-magenta-silk-vivid-rgb: rgb(214, 113, 234);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

SweetNurturingPlayful
Common in

Beauty · Children's Fashion · Dessert Brands

Pairs well with

Mint green for freshness, soft gold for warmth, light gray for sophistication

Design tip

Use for friendly, approachable interfaces. Millennial pink became a design movement — it still works for brands targeting warmth.

Cultural context ▶

Soft pink represents nurturing, innocence, and sweetness. Modern brands have reclaimed it as a gender-neutral color of kindness.

Color Origins

Pink family

From cheap cosmetic to feminist reclamation to gender-neutral comeback.

Heritage

Pink, as a named color, is recent in English (only since the late 17th century, originally referring to the Dianthus flower). The hue itself is even more recent in widespread use — most historical 'reds' that we'd now call pink were either faded cochineal or madder mixed with white lead. The classical Persian rosé and Venetian pink are old, but the cultural identity of 'pink' as its own thing is essentially a 20th-century construction.

Across cultures

Pink-as-girl is a marketing invention from the 1940s; before WWII pink was often suggested for boys ('a stronger, more decided color') and blue for girls. In Japanese culture, sakura pink carries seasonal and nostalgic weight without gender association. In Latin American culture, hot pink is a celebratory color; in much of South Asia, pink is one of the auspicious wedding palette colors. The Pink Triangle was reclaimed from a Nazi badge into a 1970s LGBTQ+ symbol.

In the wild

T-Mobile's magenta is a hard-trademarked, hard-defended brand color. Barbie pink (Pantone 219 C) became its own cultural force in 2023. Owens Corning trademarked the color of its insulation. The Pepto-Bismol pink is calibrated for medicine-cabinet recognizability. Wes Anderson built a career making heritage pinks (The Grand Budapest Hotel) feel deeply specific. Millennial Pink (~2014–2018) was a rebranding effort to make pink read as gender-neutral, sophisticated, and salable to adults.

How it reads

Pink reads softer and warmer than red; biologically it's still a long-wavelength color, but the white in it dampens the arousal response. Light pinks (blush, dusty rose) read as romantic, gentle, premium-feminine. Hot pinks read as energetic, queer-coded, or counterculture. Salmon and coral pinks read as healthy, beachy, or hospitality-friendly. Pink is having a sustained moment in adult-targeted brand design (skincare, DTC, beverage) precisely because it stopped being read as exclusively a children's color.

This particular tone

A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.

Lightness band: At mid-lightness the hue carries its full character. This is the band where most identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #D671EA.

  • PlayStationaccent
    Square Purple · #A363D9
    →
  • Bilibili 哔哩哔哩primary
    Bilibili Pink · #FB7299
    →
  • Figmaprimary
    Figma Purple · #A259FF
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #D671EA.

  • MexicoBarragán Earth Pink
    #D77176 · Casa Gilardi, Mexico City (1976)
    →
  • ScandinaviaFaded Rose
    #D3A6A0 · Vintage Swedish wallpaper
    →
  • AustraliaReef Coral
    #FF7E6F · Great Barrier Reef coral — Acropora
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Magenta Bloom Vivid
#E095EF · hsl(290, 74%, 76%)
Darker companion
Magenta Tone Vivid
#CB4EE4 · hsl(290, 74%, 60%)
Complementary counterpoint
Leaf Silk Vivid
#85EA71 · hsl(110, 74%, 68%)
Analogous lead
Peony Silk Vivid
#EA71D6 · hsl(310, 74%, 68%)
Analogous echo
Plum Silk Vivid
#AD71EA · hsl(270, 74%, 68%)
Triadic +120°
Amber Silk Vivid
#EAD671 · hsl(50, 74%, 68%)
Triadic +240°
Lagoon Silk Vivid
#71EAD6 · hsl(170, 74%, 68%)
Split-comp +150°
Olive Silk Vivid
#C2EA71 · hsl(80, 74%, 68%)
Split-comp +210°
Seafoam Silk Vivid
#71EA99 · hsl(140, 74%, 68%)
Export preview
Base: Magenta Silk Vivid #D671EA
Lighter companion: Magenta Bloom Vivid #E095EF
Darker companion: Magenta Tone Vivid #CB4EE4
Complementary counterpoint: Leaf Silk Vivid #85EA71
Analogous lead: Peony Silk Vivid #EA71D6
Analogous echo: Plum Silk Vivid #AD71EA
Triadic +120°: Amber Silk Vivid #EAD671
Triadic +240°: Lagoon Silk Vivid #71EAD6
Split-comp +150°: Olive Silk Vivid #C2EA71
Split-comp +210°: Seafoam Silk Vivid #71EA99

Compare

See how Magenta Silk Vivid compares side by side with related colors.

vsMagenta Bloom VividvsMagenta Tone VividvsLeaf Silk VividvsPeony Silk VividvsPlum Silk VividvsAmber Silk Vivid

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Magenta Silk Bright
#DB69F2 · hsl(290, 84%, 68%)
Nearby match
Magenta Tone Vivid
#CB4EE4 · hsl(290, 74%, 60%)
Nearby match
Magenta Bloom Vivid
#E095EF · hsl(290, 74%, 76%)
Nearby match
Magenta Silk Pure
#DF62F8 · hsl(290, 92%, 68%)
Nearby match
Magenta Silk Clear
#CB81D9 · hsl(290, 54%, 68%)
Nearby match
Magenta Radiant Vivid
#C433E1 · hsl(290, 74%, 54%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA5.4:1
Leaf Ink Faint
#212720
AA5.3:1
Leaf Ink Muted
#1F2A1D
AA5.1:1
Leaf Ink Dust
#1E2D1A
AA5:1
Leaf Ink Soft
#1C3018
AA4.7:1
Leaf Ink Clear
#173710
AA5.4:1
Clover Ink Faint
#212720

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#B8BFCF
Protanopia
#B3B3D5
Tritanopia
#D2C2BD
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Appears in collections
Y2K Digital