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Magenta Radiant Pure
Color detail

Magenta Radiant Pure

Pink · Hue 290
Hex
#D21EF6
RGB
rgb(210, 30, 246)
HSL
hsl(290, 92%, 54%)
CMYK
cmyk(15%, 88%, 0%, 4%)
Metrics
S 92% · L 54%
Contrast (WCAG)
on white
4:1AA Large
on black
5.3:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Magenta Radiant Pure (#D21EF6) belongs to the pink family — hue 290°, 92% saturation, 54% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-magenta-radiant-pure: #D21EF6;
  --colorarchive-magenta-radiant-pure-hsl: hsl(290, 92%, 54%);
  --colorarchive-magenta-radiant-pure-rgb: rgb(210, 30, 246);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

BoldFunConfident
Common in

Fashion · Music · Social Platforms

Pairs well with

Black for edge, deep navy for sophistication, bright yellow for energy

Design tip

A fearless accent color. Use for CTAs and brand moments that need personality. Hot pink buttons are impossible to miss.

Cultural context ▶

Hot pink represents confidence, fun, and breaking rules. Popularized by punk culture and pop icons as a statement color.

Color Origins

Pink family

From cheap cosmetic to feminist reclamation to gender-neutral comeback.

Heritage

Pink, as a named color, is recent in English (only since the late 17th century, originally referring to the Dianthus flower). The hue itself is even more recent in widespread use — most historical 'reds' that we'd now call pink were either faded cochineal or madder mixed with white lead. The classical Persian rosé and Venetian pink are old, but the cultural identity of 'pink' as its own thing is essentially a 20th-century construction.

Across cultures

Pink-as-girl is a marketing invention from the 1940s; before WWII pink was often suggested for boys ('a stronger, more decided color') and blue for girls. In Japanese culture, sakura pink carries seasonal and nostalgic weight without gender association. In Latin American culture, hot pink is a celebratory color; in much of South Asia, pink is one of the auspicious wedding palette colors. The Pink Triangle was reclaimed from a Nazi badge into a 1970s LGBTQ+ symbol.

In the wild

T-Mobile's magenta is a hard-trademarked, hard-defended brand color. Barbie pink (Pantone 219 C) became its own cultural force in 2023. Owens Corning trademarked the color of its insulation. The Pepto-Bismol pink is calibrated for medicine-cabinet recognizability. Wes Anderson built a career making heritage pinks (The Grand Budapest Hotel) feel deeply specific. Millennial Pink (~2014–2018) was a rebranding effort to make pink read as gender-neutral, sophisticated, and salable to adults.

How it reads

Pink reads softer and warmer than red; biologically it's still a long-wavelength color, but the white in it dampens the arousal response. Light pinks (blush, dusty rose) read as romantic, gentle, premium-feminine. Hot pinks read as energetic, queer-coded, or counterculture. Salmon and coral pinks read as healthy, beachy, or hospitality-friendly. Pink is having a sustained moment in adult-targeted brand design (skincare, DTC, beverage) precisely because it stopped being read as exclusively a children's color.

This particular tone

A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.

Lightness band: At mid-lightness the hue carries its full character. This is the band where most identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #D21EF6.

  • PlayStationaccent
    Circle Pink · #E83287
    →
  • Instagramprimary
    Sunset Pink · #DD2A7B
    →
  • Discordaccent
    Fuchsia · #EB459E
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #D21EF6.

  • MexicoMexican Pink (rosa mexicano)
    #E4007C · Aniline-derived 'rosa mexicano' textile dye
    →
  • IndiaHoli Pink
    #E91E63 · Festival of Colors gulal powder
    →
  • VietnamÁo Dài Pink
    #E94175 · Traditional silk dye
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Magenta Tone Pure
#D83BF7 · hsl(290, 92%, 60%)
Darker companion
Magenta Core Pure
#C50AEB · hsl(290, 92%, 48%)
Complementary counterpoint
Leaf Radiant Pure
#42F61E · hsl(110, 92%, 54%)
Analogous lead
Peony Radiant Pure
#F61ED2 · hsl(310, 92%, 54%)
Analogous echo
Plum Radiant Pure
#8A1EF6 · hsl(270, 92%, 54%)
Triadic +120°
Amber Radiant Pure
#F6D21E · hsl(50, 92%, 54%)
Triadic +240°
Lagoon Radiant Pure
#1EF6D2 · hsl(170, 92%, 54%)
Split-comp +150°
Olive Radiant Pure
#AEF61E · hsl(80, 92%, 54%)
Split-comp +210°
Seafoam Radiant Pure
#1EF666 · hsl(140, 92%, 54%)
Export preview
Base: Magenta Radiant Pure #D21EF6
Lighter companion: Magenta Tone Pure #D83BF7
Darker companion: Magenta Core Pure #C50AEB
Complementary counterpoint: Leaf Radiant Pure #42F61E
Analogous lead: Peony Radiant Pure #F61ED2
Analogous echo: Plum Radiant Pure #8A1EF6
Triadic +120°: Amber Radiant Pure #F6D21E
Triadic +240°: Lagoon Radiant Pure #1EF6D2
Split-comp +150°: Olive Radiant Pure #AEF61E
Split-comp +210°: Seafoam Radiant Pure #1EF666

Compare

See how Magenta Radiant Pure compares side by side with related colors.

vsMagenta Tone PurevsMagenta Core PurevsLeaf Radiant PurevsPeony Radiant PurevsPlum Radiant PurevsAmber Radiant Pure

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Magenta Radiant Bright
#CB27EC · hsl(290, 84%, 54%)
Nearby match
Magenta Core Pure
#C50AEB · hsl(290, 92%, 48%)
Nearby match
Magenta Tone Pure
#D83BF7 · hsl(290, 92%, 60%)
Nearby match
Magenta Core Bright
#BF14E1 · hsl(290, 84%, 48%)
Nearby match
Magenta Tone Bright
#D243EF · hsl(290, 84%, 60%)
Nearby match
Magenta Radiant Vivid
#C433E1 · hsl(290, 74%, 54%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA4.5:1
Indigo Ink Vivid
#09123E
AA4.5:1
Indigo Ink Bright
#061042
AA4.6:1
Indigo Ink Pure
#030E45
AA4.6:1
Iris Ink Clear
#101037
AA4.7:1
Iris Ink Vivid
#09093E
AA4.7:1
Iris Ink Bright
#060642

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#ABB4D3
Protanopia
#A4A3DA
Tritanopia
#CDC0BA
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