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Magenta Core Muted
Color detail

Magenta Core Muted

Pink · Hue 290
Hex
#896490
RGB
rgb(137, 100, 144)
HSL
hsl(290, 18%, 48%)
CMYK
cmyk(5%, 31%, 0%, 44%)
Metrics
S 18% · L 48%
Contrast (WCAG)
on white
4.9:1AA
on black
4.3:1AA Large
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Magenta Core Muted (#896490) belongs to the pink family — hue 290°, 18% saturation, 48% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-magenta-core-muted: #896490;
  --colorarchive-magenta-core-muted-hsl: hsl(290, 18%, 48%);
  --colorarchive-magenta-core-muted-rgb: rgb(137, 100, 144);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

BoldFunConfident
Common in

Fashion · Music · Social Platforms

Pairs well with

Black for edge, deep navy for sophistication, bright yellow for energy

Design tip

A fearless accent color. Use for CTAs and brand moments that need personality. Hot pink buttons are impossible to miss.

Cultural context ▶

Hot pink represents confidence, fun, and breaking rules. Popularized by punk culture and pop icons as a statement color.

Color Origins

Pink family

From cheap cosmetic to feminist reclamation to gender-neutral comeback.

Heritage

Pink, as a named color, is recent in English (only since the late 17th century, originally referring to the Dianthus flower). The hue itself is even more recent in widespread use — most historical 'reds' that we'd now call pink were either faded cochineal or madder mixed with white lead. The classical Persian rosé and Venetian pink are old, but the cultural identity of 'pink' as its own thing is essentially a 20th-century construction.

Across cultures

Pink-as-girl is a marketing invention from the 1940s; before WWII pink was often suggested for boys ('a stronger, more decided color') and blue for girls. In Japanese culture, sakura pink carries seasonal and nostalgic weight without gender association. In Latin American culture, hot pink is a celebratory color; in much of South Asia, pink is one of the auspicious wedding palette colors. The Pink Triangle was reclaimed from a Nazi badge into a 1970s LGBTQ+ symbol.

In the wild

T-Mobile's magenta is a hard-trademarked, hard-defended brand color. Barbie pink (Pantone 219 C) became its own cultural force in 2023. Owens Corning trademarked the color of its insulation. The Pepto-Bismol pink is calibrated for medicine-cabinet recognizability. Wes Anderson built a career making heritage pinks (The Grand Budapest Hotel) feel deeply specific. Millennial Pink (~2014–2018) was a rebranding effort to make pink read as gender-neutral, sophisticated, and salable to adults.

How it reads

Pink reads softer and warmer than red; biologically it's still a long-wavelength color, but the white in it dampens the arousal response. Light pinks (blush, dusty rose) read as romantic, gentle, premium-feminine. Hot pinks read as energetic, queer-coded, or counterculture. Salmon and coral pinks read as healthy, beachy, or hospitality-friendly. Pink is having a sustained moment in adult-targeted brand design (skincare, DTC, beverage) precisely because it stopped being read as exclusively a children's color.

This particular tone

A grounded mid-tone — sober, considered, well-suited to body text accents, editorial layouts, or any context where restraint reads as quality.

Lightness band: At mid-lightness the hue carries its full character. This is the band where most identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: The low saturation pulls this color toward earthen, vintage, or editorial palettes. It reads as confident and grown-up rather than playful, and it tolerates being used in large blocks without becoming visually noisy.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #896490.

  • Microsoftneutral
    Slate Gray · #737373
    →
  • Notionneutral
    Notion Gray · #787774
    →
  • PlayStationaccent
    Square Purple · #A363D9
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #896490.

  • France (Paris)Zinc Roof Grey
    #5E6566 · Oxidized zinc roof tiles, central Paris
    →
  • IrelandAtlantic Slate
    #5A6770 · Cliff face + winter sea
    →
  • IcelandLopapeysa Sheep Brown
    #7C5A3A · Natural-dye Icelandic wool
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Magenta Radiant Muted
#98759F · hsl(290, 18%, 54%)
Darker companion
Magenta Velvet Muted
#78587E · hsl(290, 18%, 42%)
Complementary counterpoint
Leaf Core Muted
#6C9064 · hsl(110, 18%, 48%)
Analogous lead
Peony Core Muted
#906489 · hsl(310, 18%, 48%)
Analogous echo
Plum Core Muted
#7A6490 · hsl(270, 18%, 48%)
Triadic +120°
Amber Core Muted
#908964 · hsl(50, 18%, 48%)
Triadic +240°
Lagoon Core Muted
#649089 · hsl(170, 18%, 48%)
Split-comp +150°
Olive Core Muted
#829064 · hsl(80, 18%, 48%)
Split-comp +210°
Seafoam Core Muted
#649073 · hsl(140, 18%, 48%)
Export preview
Base: Magenta Core Muted #896490
Lighter companion: Magenta Radiant Muted #98759F
Darker companion: Magenta Velvet Muted #78587E
Complementary counterpoint: Leaf Core Muted #6C9064
Analogous lead: Peony Core Muted #906489
Analogous echo: Plum Core Muted #7A6490
Triadic +120°: Amber Core Muted #908964
Triadic +240°: Lagoon Core Muted #649089
Split-comp +150°: Olive Core Muted #829064
Split-comp +210°: Seafoam Core Muted #649073

Compare

See how Magenta Core Muted compares side by side with related colors.

vsMagenta Radiant MutedvsMagenta Velvet MutedvsLeaf Core MutedvsPeony Core MutedvsPlum Core MutedvsAmber Core Muted

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Magenta Core Faint
#836E87 · hsl(290, 10%, 48%)
Nearby match
Magenta Core Dust
#905B9A · hsl(290, 26%, 48%)
Nearby match
Magenta Velvet Muted
#78587E · hsl(290, 18%, 42%)
Nearby match
Magenta Radiant Muted
#98759F · hsl(290, 18%, 54%)
Nearby match
Magenta Core Soft
#9651A4 · hsl(290, 34%, 48%)
Nearby match
Magenta Velvet Faint
#726076 · hsl(290, 10%, 42%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA4.7:1
Leaf Veil Faint
#FAFAF9
AA4.7:1
Leaf Veil Muted
#F9FBF9
AA4.7:1
Leaf Veil Dust
#F9FBF9
AA4.7:1
Leaf Veil Soft
#F9FCF8
AA4.8:1
Leaf Veil Clear
#F8FDF7
AA4.8:1
Leaf Veil Vivid
#F7FEF6

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#7D7F85
Protanopia
#7B7A87
Tritanopia
#877F7E
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