Vermillion Tone Vivid (#E4734E) belongs to the orange family — hue 15°, 74% saturation, 60% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.
:root { --colorarchive-vermillion-tone-vivid: #E4734E; --colorarchive-vermillion-tone-vivid-hsl: hsl(15, 74%, 60%); --colorarchive-vermillion-tone-vivid-rgb: rgb(228, 115, 78); }
Let AI suggest alternative poetic names for this color in English and Chinese.
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Deep blue for trust + energy balance, dark gray for modern tech aesthetics
Use for creative tool brands and action-oriented interfaces. Orange buttons consistently outperform other colors in A/B tests for engagement.
Orange represents creativity and adventure. In the Netherlands, it's the national color. In Hinduism, it symbolizes purity.
Citrus, fire, and the only color named after a fruit.
Orange is unusual: in English the color was named after the fruit, not the other way around — before the fruit reached Europe in the 16th century, this hue was simply 'yellow-red'. Earlier pigments included realgar (toxic), saffron (priceless), and orpiment. Cadmium orange, introduced in the 19th century, gave painters from the Impressionists onward a stable, brilliant orange that didn't fade or poison.
In Hindu and Buddhist tradition saffron orange marks renunciation — the robe of monks across Theravada and Tibetan lineages. The Dutch House of Orange-Nassau gave the Netherlands a national identity color, still worn at football matches and on King's Day. In Ireland, orange is the Protestant counterpart to green's Catholic association — the country's flag literally encodes the divide. Halloween's orange-and-black is a 20th-century American invention that has since gone global.
Hermès orange is a brand asset traceable to a 1942 wartime cardboard shortage. Penguin Books used orange-and-white spines as a class signal — fiction was always orange. Nickelodeon, Fanta, and easyJet all chose orange for the same reason: it reads playful and consumer-friendly while staying outside the more crowded red and yellow lanes. NASA flight suits use International Orange specifically because nothing in nature matches it, making astronauts maximally visible against any background.
Orange is warm without the urgency of red. It signals appetite (used heavily in fast food), creativity, and approachability. At low saturation it becomes terracotta, rust, or apricot — earthy palettes for hospitality and craft. At high saturation it reads as a sport, energy drink, or warning hazard. Orange and teal is the most common modern film-grade pairing; the contrast between warm skin tones and cool shadows is engineered for it.
A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.
Lightness band: At mid-lightness the hue carries its full character. This is the band where most identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.
Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.
Within the public brand-guidelines reference catalog, these are the closest matches to #E4734E.
From the cultural-palette catalog, these regions feature a color close to #E4734E.
Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.
Base: Vermillion Tone Vivid #E4734E Lighter companion: Vermillion Silk Vivid #EA8F71 Darker companion: Vermillion Radiant Vivid #E15E33 Complementary counterpoint: Cerulean Tone Vivid #4ECBE4 Analogous lead: Apricot Tone Vivid #E4B24E Analogous echo: Merlot Tone Vivid #E44E67 Triadic +120°: Mint Tone Vivid #4EE467 Triadic +240°: Violet Tone Vivid #674EE4 Split-comp +150°: Teal Tone Vivid #4EE4B2 Split-comp +210°: Cobalt Tone Vivid #4E80E4
See how Vermillion Tone Vivid compares side by side with related colors.
The closest archive matches by hue, saturation, and lightness.
Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.
How this color appears with different color vision deficiencies.
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