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Ruby Tone Faint
Color detail

Ruby Tone Faint

Red · Hue 10
Hex
#A3928F
RGB
rgb(163, 146, 143)
HSL
hsl(10, 10%, 60%)
CMYK
cmyk(0%, 10%, 12%, 36%)
Metrics
S 10% · L 60%
Contrast (WCAG)
on white
3:1Fail
on black
7.1:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Ruby Tone Faint (#A3928F) belongs to the red family — hue 10°, 10% saturation, 60% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-ruby-tone-faint: #A3928F;
  --colorarchive-ruby-tone-faint-hsl: hsl(10, 10%, 60%);
  --colorarchive-ruby-tone-faint-rgb: rgb(163, 146, 143);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

PassionateEnergeticUrgent
Common in

Food & Beverage · Entertainment · Retail

Pairs well with

White for high contrast CTAs, dark navy for sophistication, or gold for luxury

Design tip

Best for call-to-action buttons and sale banners. Use sparingly — red as a primary color can feel aggressive; as an accent, it commands attention.

Cultural context ▶

Red is universally associated with energy and action. In China, it signifies luck and prosperity. In Western markets, it drives urgency in sales.

Color Origins

Red family

The first pigment, the loudest signal.

Heritage

Red is the oldest pigment in the human visual record. Ochre reds appear in burial sites from 75,000+ years ago; Roman red lead (minium) lit Pompeian walls; cinnabar drove a millennium of trade across Asia and the Mediterranean. Madder, kermes, and cochineal — the three classical reds — built fortunes and emptied empires before synthetic alizarin arrived in 1869 and collapsed the price overnight.

Across cultures

In China red signals fortune and weddings, painted on doors and lanterns and given in money envelopes. In much of South Asia red is the bridal color (saris, sindoor) for the same reason. Western traditions split red between love (Valentine's) and danger (stoplights, balance sheets). Across the Christian liturgy red marks martyrdom and Pentecost; across cinema it has long marked the femme fatale.

In the wild

Coca-Cola has used essentially the same red since 1886. Netflix and YouTube engineered their reds to pop maximally on dark UI. Christian Louboutin trademarked a single red — Pantone 18-1663 — on the soles of his shoes. Ferrari's racing red began as the Italian national racing color (Rosso Corsa). Nearly every emergency stop button on every machine ever made is red, and the convention is so universal it functions as international iconography.

How it reads

Red advances. On a page it draws the eye first; in a UI it implies destructive action or urgent state. Increasing saturation pushes it toward warning; reducing saturation moves it toward earthen, terra-cotta, comfort. Pairing red with white reads as energetic and consumer-facing; pairing it with black reads cinematic and luxurious; pairing it with cream reads as heritage or hospitality.

This particular tone

A grounded mid-tone — sober, considered, well-suited to body text accents, editorial layouts, or any context where restraint reads as quality.

Lightness band: At mid-lightness the hue carries its full character. This is the band where most identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: The low saturation pulls this color toward earthen, vintage, or editorial palettes. It reads as confident and grown-up rather than playful, and it tolerates being used in large blocks without becoming visually noisy.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #A3928F.

  • Notionneutral
    Notion Gray · #787774
    →
  • Microsoftneutral
    Slate Gray · #737373
    →
  • PlayStationaccent
    Square Purple · #A363D9
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #A3928F.

  • Greece (Aegean)Olive Silver
    #9CA38F · Olea europaea leaf undersides
    →
  • IcelandLichen Green
    #9CA577 · Cetraria islandica
    →
  • IrelandConnemara Marble
    #8DA48A · Mottled green-grey native marble
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Ruby Silk Faint
#B6A8A5 · hsl(10, 10%, 68%)
Darker companion
Ruby Radiant Faint
#95827E · hsl(10, 10%, 54%)
Complementary counterpoint
Cerulean Tone Faint
#8FA0A3 · hsl(190, 10%, 60%)
Analogous lead
Coral Tone Faint
#A3998F · hsl(30, 10%, 60%)
Analogous echo
Merlot Tone Faint
#A38F92 · hsl(350, 10%, 60%)
Triadic +120°
Mint Tone Faint
#8FA392 · hsl(130, 10%, 60%)
Triadic +240°
Violet Tone Faint
#928FA3 · hsl(250, 10%, 60%)
Split-comp +150°
Teal Tone Faint
#8FA39C · hsl(160, 10%, 60%)
Split-comp +210°
Cobalt Tone Faint
#8F96A3 · hsl(220, 10%, 60%)
Export preview
Base: Ruby Tone Faint #A3928F
Lighter companion: Ruby Silk Faint #B6A8A5
Darker companion: Ruby Radiant Faint #95827E
Complementary counterpoint: Cerulean Tone Faint #8FA0A3
Analogous lead: Coral Tone Faint #A3998F
Analogous echo: Merlot Tone Faint #A38F92
Triadic +120°: Mint Tone Faint #8FA392
Triadic +240°: Violet Tone Faint #928FA3
Split-comp +150°: Teal Tone Faint #8FA39C
Split-comp +210°: Cobalt Tone Faint #8F96A3

Compare

See how Ruby Tone Faint compares side by side with related colors.

vsRuby Silk FaintvsRuby Radiant FaintvsCerulean Tone FaintvsCoral Tone FaintvsMerlot Tone FaintvsMint Tone Faint

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Ruby Tone Muted
#AB8D87 · hsl(10, 18%, 60%)
Nearby match
Ruby Radiant Faint
#95827E · hsl(10, 10%, 54%)
Nearby match
Scarlet Tone Faint
#A3918F · hsl(5, 10%, 60%)
Nearby match
Vermillion Tone Faint
#A3948F · hsl(15, 10%, 60%)
Nearby match
Ruby Silk Faint
#B6A8A5 · hsl(10, 10%, 68%)
Nearby match
Ruby Tone Dust
#B4877E · hsl(10, 26%, 60%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA5.2:1
Cerulean Ink Faint
#202627
AA5.1:1
Cerulean Ink Muted
#1D282A
AA5:1
Cerulean Ink Dust
#1A2A2D
AA4.9:1
Cerulean Ink Soft
#182C30
AA4.7:1
Cerulean Ink Clear
#103137
AA5.1:1
Aqua Ink Faint
#202727

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#9D9E90
Protanopia
#9C9C90
Tritanopia
#A29090
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