Ruby Shadow Vivid (#7C2413) belongs to the red family — hue 10°, 74% saturation, 28% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.
:root { --colorarchive-ruby-shadow-vivid: #7C2413; --colorarchive-ruby-shadow-vivid-hsl: hsl(10, 74%, 28%); --colorarchive-ruby-shadow-vivid-rgb: rgb(124, 36, 19); }
Let AI suggest alternative poetic names for this color in English and Chinese.
Wine & Spirits · Luxury Fashion · Fine Dining
Gold accents, ivory backgrounds, or deep charcoal for editorial elegance
Ideal for dark themes and premium product pages. Pair with generous whitespace to let the richness breathe.
Deep reds like burgundy and maroon evoke maturity, wealth, and tradition. Common in academic institutions and heritage brands.
The first pigment, the loudest signal.
Red is the oldest pigment in the human visual record. Ochre reds appear in burial sites from 75,000+ years ago; Roman red lead (minium) lit Pompeian walls; cinnabar drove a millennium of trade across Asia and the Mediterranean. Madder, kermes, and cochineal — the three classical reds — built fortunes and emptied empires before synthetic alizarin arrived in 1869 and collapsed the price overnight.
In China red signals fortune and weddings, painted on doors and lanterns and given in money envelopes. In much of South Asia red is the bridal color (saris, sindoor) for the same reason. Western traditions split red between love (Valentine's) and danger (stoplights, balance sheets). Across the Christian liturgy red marks martyrdom and Pentecost; across cinema it has long marked the femme fatale.
Coca-Cola has used essentially the same red since 1886. Netflix and YouTube engineered their reds to pop maximally on dark UI. Christian Louboutin trademarked a single red — Pantone 18-1663 — on the soles of his shoes. Ferrari's racing red began as the Italian national racing color (Rosso Corsa). Nearly every emergency stop button on every machine ever made is red, and the convention is so universal it functions as international iconography.
Red advances. On a page it draws the eye first; in a UI it implies destructive action or urgent state. Increasing saturation pushes it toward warning; reducing saturation moves it toward earthen, terra-cotta, comfort. Pairing red with white reads as energetic and consumer-facing; pairing it with black reads cinematic and luxurious; pairing it with cream reads as heritage or hospitality.
A jewel tone — saturated and dark at once. This is the register of velvet, deep enamel, and old-world luxury.
Lightness band: At this depth the hue starts behaving like a neutral — it can substitute for black in many contexts while still carrying a faint chromatic temperature. It pairs especially well with off-whites and warm metallics.
Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.
Within the public brand-guidelines reference catalog, these are the closest matches to #7C2413.
From the cultural-palette catalog, these regions feature a color close to #7C2413.
Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.
Base: Ruby Shadow Vivid #7C2413 Lighter companion: Ruby Dusk Vivid #972C17 Darker companion: Ruby Nocturne Vivid #591A0D Complementary counterpoint: Cerulean Shadow Vivid #136B7C Analogous lead: Coral Shadow Vivid #7C4713 Analogous echo: Merlot Shadow Vivid #7C1324 Triadic +120°: Mint Shadow Vivid #137C24 Triadic +240°: Violet Shadow Vivid #24137C Split-comp +150°: Teal Shadow Vivid #137C59 Split-comp +210°: Cobalt Shadow Vivid #13367C
See how Ruby Shadow Vivid compares side by side with related colors.
The closest archive matches by hue, saturation, and lightness.
Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.
How this color appears with different color vision deficiencies.
Turn these colors into design tokens
ColorArchive Pro includes CSS variables, Figma tokens, Tailwind config, and Procreate swatches — ready to drop into any project.
