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Plum Silk Muted
Color detail

Plum Silk Muted

Purple · Hue 270
Hex
#AD9FBC
RGB
rgb(173, 159, 188)
HSL
hsl(270, 18%, 68%)
CMYK
cmyk(8%, 15%, 0%, 26%)
Metrics
S 18% · L 68%
Contrast (WCAG)
on white
2.5:1Fail
on black
8.5:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Plum Silk Muted (#AD9FBC) belongs to the purple family — hue 270°, 18% saturation, 68% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-plum-silk-muted: #AD9FBC;
  --colorarchive-plum-silk-muted-hsl: hsl(270, 18%, 68%);
  --colorarchive-plum-silk-muted-rgb: rgb(173, 159, 188);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

MysticalCreativeGentle
Common in

Skincare · Meditation · Indie Music

Pairs well with

Soft gold for elegance, mint for freshness, warm white for purity

Design tip

Use for creative and wellness brands. Light purple backgrounds create a dreamy, contemplative atmosphere.

Cultural context ▶

Lavender and lilac represent spirituality, creativity, and gentleness. Associated with aromatherapy and mindfulness.

Color Origins

Purple family

The color of empire, twilight, and tech-luxury.

Heritage

Tyrian purple, extracted from the murex snail in Phoenicia, took 12,000 snails to dye one toga and was the literal definition of expense — Roman law restricted who could wear it. Mauve, the world's first synthetic dye, was discovered by accident in 1856 by an 18-year-old chemistry student trying to make quinine — the discovery launched the chemical-dye industry that funded the modern pharmaceutical industry. Quinacridone violet is the modern fade-resistant standard.

Across cultures

In Catholic liturgy purple marks Lent and Advent — penance and preparation. In Japan murasaki (a deep violet) was the highest court color in the Heian period; The Tale of Genji's Lady Murasaki takes her name from it. In Thailand purple is the mourning color for widows. Across Western culture purple is associated with royalty (because of Tyrian's cost), creativity (because of its rarity), and from the 1960s onward with rock and psychedelia.

In the wild

Cadbury's purple has been trademarked since 2008 (and hard-fought in court). Yahoo, Twitch, Discord, and Linear all use saturated purples as primary brand colors — the choice signals creative-tech where blue would signal corporate-tech. Prince's purple was so associated with him that his estate has trademark issues with the broader color. Stripe's signature indigo (#635BFF) helped redefine fintech away from trust-blue. The Lakers, the Vikings, and most NBA teams' second jerseys use purple to claim a color lane that no other major team owns.

How it reads

Purple sits at the boundary of warm and cool — biologically, our eyes process it as a blend rather than a single hue, which is why it can feel slightly unstable or magical. It reads as premium, creative, slightly counterculture. Light purples (lavender, lilac) read as gentle and feminine in Western convention. Saturated purples read as luxurious, electronic, or theatrical. Deep purples read as nocturnal, regal, or somber. It is one of the colors most commonly avoided by traditional finance and most embraced by creative tools.

This particular tone

A grounded mid-tone — sober, considered, well-suited to body text accents, editorial layouts, or any context where restraint reads as quality.

Lightness band: At mid-lightness the hue carries its full character. This is the band where most identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: The low saturation pulls this color toward earthen, vintage, or editorial palettes. It reads as confident and grown-up rather than playful, and it tolerates being used in large blocks without becoming visually noisy.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #AD9FBC.

  • Redditsecondary
    Periwinkle · #7193FF
    →
  • PlayStationaccent
    Square Purple · #A363D9
    →
  • Notionneutral
    Notion Gray · #787774
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #AD9FBC.

  • ScandinaviaAsh Grey
    #A8AAA5 · Birch and ash bark
    →
  • Greece (Aegean)Olive Silver
    #9CA38F · Olea europaea leaf undersides
    →
  • China (Traditional)Celadon (青瓷)
    #9CB48F · Song Dynasty Longquan kilns
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Plum Bloom Muted
#C2B7CD · hsl(270, 18%, 76%)
Darker companion
Plum Tone Muted
#9987AB · hsl(270, 18%, 60%)
Complementary counterpoint
Lime Silk Muted
#ADBC9F · hsl(90, 18%, 68%)
Analogous lead
Magenta Silk Muted
#B79FBC · hsl(290, 18%, 68%)
Analogous echo
Amethyst Silk Muted
#A19FBC · hsl(245, 18%, 68%)
Triadic +120°
Coral Silk Muted
#BCAD9F · hsl(30, 18%, 68%)
Triadic +240°
Jade Silk Muted
#9FBCAD · hsl(150, 18%, 68%)
Split-comp +150°
Citrine Silk Muted
#BCBC9F · hsl(60, 18%, 68%)
Split-comp +210°
Emerald Silk Muted
#9FBC9F · hsl(120, 18%, 68%)
Export preview
Base: Plum Silk Muted #AD9FBC
Lighter companion: Plum Bloom Muted #C2B7CD
Darker companion: Plum Tone Muted #9987AB
Complementary counterpoint: Lime Silk Muted #ADBC9F
Analogous lead: Magenta Silk Muted #B79FBC
Analogous echo: Amethyst Silk Muted #A19FBC
Triadic +120°: Coral Silk Muted #BCAD9F
Triadic +240°: Jade Silk Muted #9FBCAD
Split-comp +150°: Citrine Silk Muted #BCBC9F
Split-comp +210°: Emerald Silk Muted #9FBC9F

Compare

See how Plum Silk Muted compares side by side with related colors.

vsPlum Bloom MutedvsPlum Tone MutedvsLime Silk MutedvsMagenta Silk MutedvsAmethyst Silk MutedvsCoral Silk Muted

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Plum Silk Faint
#ADA5B6 · hsl(270, 10%, 68%)
Nearby match
Plum Silk Dust
#AD98C3 · hsl(270, 26%, 68%)
Nearby match
Plum Tone Muted
#9987AB · hsl(270, 18%, 60%)
Nearby match
Plum Bloom Muted
#C2B7CD · hsl(270, 18%, 76%)
Nearby match
Plum Silk Soft
#AD92C9 · hsl(270, 34%, 68%)
Nearby match
Plum Tone Faint
#998FA3 · hsl(270, 10%, 60%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA7.1:1
Indigo Ink Clear
#101737
AAA7.2:1
Indigo Ink Vivid
#09123E
AAA7.3:1
Indigo Ink Bright
#061042
AAA7.3:1
Indigo Ink Pure
#030E45
AAA7:1
Iris Nocturne Bright
#08085E
AAA7.1:1
Iris Nocturne Pure
#040462

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#A8A9B4
Protanopia
#A7A7B6
Tritanopia
#ACB0AF
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Appears in collections
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