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Peony Bloom Vivid
Color detail

Peony Bloom Vivid

Pink · Hue 310
Hex
#EF95E0
RGB
rgb(239, 149, 224)
HSL
hsl(310, 74%, 76%)
CMYK
cmyk(0%, 38%, 6%, 6%)
Metrics
S 74% · L 76%
Contrast (WCAG)
on white
2.1:1Fail
on black
10:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Peony Bloom Vivid (#EF95E0) belongs to the pink family — hue 310°, 74% saturation, 76% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-peony-bloom-vivid: #EF95E0;
  --colorarchive-peony-bloom-vivid-hsl: hsl(310, 74%, 76%);
  --colorarchive-peony-bloom-vivid-rgb: rgb(239, 149, 224);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

SweetNurturingPlayful
Common in

Beauty · Children's Fashion · Dessert Brands

Pairs well with

Mint green for freshness, soft gold for warmth, light gray for sophistication

Design tip

Use for friendly, approachable interfaces. Millennial pink became a design movement — it still works for brands targeting warmth.

Cultural context ▶

Soft pink represents nurturing, innocence, and sweetness. Modern brands have reclaimed it as a gender-neutral color of kindness.

Color Origins

Pink family

From cheap cosmetic to feminist reclamation to gender-neutral comeback.

Heritage

Pink, as a named color, is recent in English (only since the late 17th century, originally referring to the Dianthus flower). The hue itself is even more recent in widespread use — most historical 'reds' that we'd now call pink were either faded cochineal or madder mixed with white lead. The classical Persian rosé and Venetian pink are old, but the cultural identity of 'pink' as its own thing is essentially a 20th-century construction.

Across cultures

Pink-as-girl is a marketing invention from the 1940s; before WWII pink was often suggested for boys ('a stronger, more decided color') and blue for girls. In Japanese culture, sakura pink carries seasonal and nostalgic weight without gender association. In Latin American culture, hot pink is a celebratory color; in much of South Asia, pink is one of the auspicious wedding palette colors. The Pink Triangle was reclaimed from a Nazi badge into a 1970s LGBTQ+ symbol.

In the wild

T-Mobile's magenta is a hard-trademarked, hard-defended brand color. Barbie pink (Pantone 219 C) became its own cultural force in 2023. Owens Corning trademarked the color of its insulation. The Pepto-Bismol pink is calibrated for medicine-cabinet recognizability. Wes Anderson built a career making heritage pinks (The Grand Budapest Hotel) feel deeply specific. Millennial Pink (~2014–2018) was a rebranding effort to make pink read as gender-neutral, sophisticated, and salable to adults.

How it reads

Pink reads softer and warmer than red; biologically it's still a long-wavelength color, but the white in it dampens the arousal response. Light pinks (blush, dusty rose) read as romantic, gentle, premium-feminine. Hot pinks read as energetic, queer-coded, or counterculture. Salmon and coral pinks read as healthy, beachy, or hospitality-friendly. Pink is having a sustained moment in adult-targeted brand design (skincare, DTC, beverage) precisely because it stopped being read as exclusively a children's color.

This particular tone

An almost luminous high-key tone — at this saturation and brightness, the color borders on neon. Use sparingly; it overpowers most companions.

Lightness band: At this lightness the hue almost recedes into the surface around it — useful for backgrounds, hover states, and any surface where the color should suggest a mood without competing with content.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #EF95E0.

  • Bilibili 哔哩哔哩primary
    Bilibili Pink · #FB7299
    →
  • Glossierprimary
    Glossier Pink · #F8D6CD
    →
  • Figmaprimary
    Figma Orange · #FF7262
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #EF95E0.

  • IcelandMidnight Sun Pink
    #F2AEB5 · Horizon light, June
    →
  • ScandinaviaFaded Rose
    #D3A6A0 · Vintage Swedish wallpaper
    →
  • JapanCherry Blossom (sakura 桜)
    #FBC4D0 · Prunus serrulata flower
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Peony Pearl Vivid
#F4B8EA · hsl(310, 74%, 84%)
Darker companion
Peony Silk Vivid
#EA71D6 · hsl(310, 74%, 68%)
Complementary counterpoint
Mint Bloom Vivid
#95EFA4 · hsl(130, 74%, 76%)
Analogous lead
Blush Bloom Vivid
#EF95C2 · hsl(330, 74%, 76%)
Analogous echo
Magenta Bloom Vivid
#E095EF · hsl(290, 74%, 76%)
Triadic +120°
Honey Bloom Vivid
#E0EF95 · hsl(70, 74%, 76%)
Triadic +240°
Cerulean Bloom Vivid
#95E0EF · hsl(190, 74%, 76%)
Split-comp +150°
Moss Bloom Vivid
#B3EF95 · hsl(100, 74%, 76%)
Split-comp +210°
Teal Bloom Vivid
#95EFD1 · hsl(160, 74%, 76%)
Export preview
Base: Peony Bloom Vivid #EF95E0
Lighter companion: Peony Pearl Vivid #F4B8EA
Darker companion: Peony Silk Vivid #EA71D6
Complementary counterpoint: Mint Bloom Vivid #95EFA4
Analogous lead: Blush Bloom Vivid #EF95C2
Analogous echo: Magenta Bloom Vivid #E095EF
Triadic +120°: Honey Bloom Vivid #E0EF95
Triadic +240°: Cerulean Bloom Vivid #95E0EF
Split-comp +150°: Moss Bloom Vivid #B3EF95
Split-comp +210°: Teal Bloom Vivid #95EFD1

Compare

See how Peony Bloom Vivid compares side by side with related colors.

vsPeony Pearl VividvsPeony Silk VividvsMint Bloom VividvsBlush Bloom VividvsMagenta Bloom VividvsHoney Bloom Vivid

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Peony Bloom Bright
#F58EE4 · hsl(310, 84%, 76%)
Nearby match
Mauve Bloom Vivid
#EF95E8 · hsl(305, 74%, 76%)
Nearby match
Peony Silk Vivid
#EA71D6 · hsl(310, 74%, 68%)
Nearby match
Peony Pearl Vivid
#F4B8EA · hsl(310, 74%, 84%)
Nearby match
Peony Bloom Pure
#FA89E7 · hsl(310, 92%, 76%)
Nearby match
Peony Bloom Clear
#E3A1D8 · hsl(310, 54%, 76%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA7.3:1
Mint Ink Faint
#202721
AAA7.2:1
Mint Ink Muted
#1D2A1F
AAA7:1
Mint Ink Dust
#1A2D1E
AAA7.3:1
Emerald Ink Faint
#202720
AAA7.2:1
Emerald Ink Muted
#1D2A1D
AAA7:1
Emerald Ink Dust
#1A2D1A

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#D3D9CD
Protanopia
#CECED1
Tritanopia
#ECC4C1
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Appears in collections
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