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Mulberry Shadow Pure
Color detail

Mulberry Shadow Pure

Purple · Hue 280
Hex
#5D0689
RGB
rgb(93, 6, 137)
HSL
hsl(280, 92%, 28%)
CMYK
cmyk(32%, 96%, 0%, 46%)
Metrics
S 92% · L 28%
Contrast (WCAG)
on white
11.3:1AA
on black
1.9:1Fail
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Mulberry Shadow Pure (#5D0689) belongs to the purple family — hue 280°, 92% saturation, 28% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-mulberry-shadow-pure: #5D0689;
  --colorarchive-mulberry-shadow-pure-hsl: hsl(280, 92%, 28%);
  --colorarchive-mulberry-shadow-pure-rgb: rgb(93, 6, 137);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

MysteriousOpulentDeep
Common in

Luxury Cosmetics · Night Entertainment · Premium Gaming

Pairs well with

Gold, bright cyan, or warm amber for striking contrast

Design tip

Excellent for dark themes in entertainment and luxury. Deep purple as a background creates an immersive, premium feel.

Cultural context ▶

Deep purple evokes mystery, power, and the cosmos. Associated with wisdom, the occult, and premium experiences.

Color Origins

Purple family

The color of empire, twilight, and tech-luxury.

Heritage

Tyrian purple, extracted from the murex snail in Phoenicia, took 12,000 snails to dye one toga and was the literal definition of expense — Roman law restricted who could wear it. Mauve, the world's first synthetic dye, was discovered by accident in 1856 by an 18-year-old chemistry student trying to make quinine — the discovery launched the chemical-dye industry that funded the modern pharmaceutical industry. Quinacridone violet is the modern fade-resistant standard.

Across cultures

In Catholic liturgy purple marks Lent and Advent — penance and preparation. In Japan murasaki (a deep violet) was the highest court color in the Heian period; The Tale of Genji's Lady Murasaki takes her name from it. In Thailand purple is the mourning color for widows. Across Western culture purple is associated with royalty (because of Tyrian's cost), creativity (because of its rarity), and from the 1960s onward with rock and psychedelia.

In the wild

Cadbury's purple has been trademarked since 2008 (and hard-fought in court). Yahoo, Twitch, Discord, and Linear all use saturated purples as primary brand colors — the choice signals creative-tech where blue would signal corporate-tech. Prince's purple was so associated with him that his estate has trademark issues with the broader color. Stripe's signature indigo (#635BFF) helped redefine fintech away from trust-blue. The Lakers, the Vikings, and most NBA teams' second jerseys use purple to claim a color lane that no other major team owns.

How it reads

Purple sits at the boundary of warm and cool — biologically, our eyes process it as a blend rather than a single hue, which is why it can feel slightly unstable or magical. It reads as premium, creative, slightly counterculture. Light purples (lavender, lilac) read as gentle and feminine in Western convention. Saturated purples read as luxurious, electronic, or theatrical. Deep purples read as nocturnal, regal, or somber. It is one of the colors most commonly avoided by traditional finance and most embraced by creative tools.

This particular tone

A jewel tone — saturated and dark at once. This is the register of velvet, deep enamel, and old-world luxury.

Lightness band: At this depth the hue starts behaving like a neutral — it can substitute for black in many contexts while still carrying a faint chromatic temperature. It pairs especially well with off-whites and warm metallics.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #5D0689.

  • Slackprimary
    Aubergine · #4A154B
    →
  • Instagramprimary
    Sunset Purple · #8134AF
    →
  • Canvaprimary
    Canva Violet · #7D2AE7
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #5D0689.

  • BrazilAçaí Purple
    #3D1F4D · Euterpe oleracea berry
    →
  • Italy (Tuscany)Chianti Wine
    #722F37 · Sangiovese grape
    →
  • France (Paris)Bordeaux Wine
    #5C2E2A · Bordeaux region red wine
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Mulberry Dusk Pure
#7107A6 · hsl(280, 92%, 34%)
Darker companion
Mulberry Nocturne Pure
#430462 · hsl(280, 92%, 20%)
Complementary counterpoint
Moss Shadow Pure
#328906 · hsl(100, 92%, 28%)
Analogous lead
Mauve Shadow Pure
#89067E · hsl(305, 92%, 28%)
Analogous echo
Orchid Shadow Pure
#320689 · hsl(260, 92%, 28%)
Triadic +120°
Apricot Shadow Pure
#895D06 · hsl(40, 92%, 28%)
Triadic +240°
Teal Shadow Pure
#06895D · hsl(160, 92%, 28%)
Split-comp +150°
Honey Shadow Pure
#738906 · hsl(70, 92%, 28%)
Split-comp +210°
Mint Shadow Pure
#06891C · hsl(130, 92%, 28%)
Export preview
Base: Mulberry Shadow Pure #5D0689
Lighter companion: Mulberry Dusk Pure #7107A6
Darker companion: Mulberry Nocturne Pure #430462
Complementary counterpoint: Moss Shadow Pure #328906
Analogous lead: Mauve Shadow Pure #89067E
Analogous echo: Orchid Shadow Pure #320689
Triadic +120°: Apricot Shadow Pure #895D06
Triadic +240°: Teal Shadow Pure #06895D
Split-comp +150°: Honey Shadow Pure #738906
Split-comp +210°: Mint Shadow Pure #06891C

Compare

See how Mulberry Shadow Pure compares side by side with related colors.

vsMulberry Dusk PurevsMulberry Nocturne PurevsMoss Shadow PurevsMauve Shadow PurevsOrchid Shadow PurevsApricot Shadow Pure

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Mulberry Shadow Bright
#5B0B83 · hsl(280, 84%, 28%)
Nearby match
Mulberry Dusk Pure
#7107A6 · hsl(280, 92%, 34%)
Nearby match
Mulberry Nocturne Pure
#430462 · hsl(280, 92%, 20%)
Nearby match
Mulberry Dusk Bright
#6F0EA0 · hsl(280, 84%, 34%)
Nearby match
Mulberry Shadow Vivid
#59137C · hsl(280, 74%, 28%)
Nearby match
Mulberry Nocturne Bright
#41085E · hsl(280, 84%, 20%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA10.9:1
Moss Veil Faint
#FAFAF9
AAA10.9:1
Moss Veil Muted
#FAFBF9
AAA10.9:1
Moss Veil Dust
#F9FBF9
AAA11:1
Moss Veil Soft
#F9FCF8
AAA11:1
Moss Veil Clear
#F9FDF7
AAA11.1:1
Moss Veil Vivid
#F9FEF6

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#4A4E74
Protanopia
#474679
Tritanopia
#5B6966
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