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Magenta Mist Faint
Color detail

Magenta Mist Faint

Pink · Hue 290
Hex
#E7E3E8
RGB
rgb(231, 227, 232)
HSL
hsl(290, 10%, 90%)
CMYK
cmyk(0%, 2%, 0%, 9%)
Metrics
S 10% · L 90%
Contrast (WCAG)
on white
1.3:1Fail
on black
16.6:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Magenta Mist Faint (#E7E3E8) belongs to the pink family — hue 290°, 10% saturation, 90% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-magenta-mist-faint: #E7E3E8;
  --colorarchive-magenta-mist-faint-hsl: hsl(290, 10%, 90%);
  --colorarchive-magenta-mist-faint-rgb: rgb(231, 227, 232);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

SweetNurturingPlayful
Common in

Beauty · Children's Fashion · Dessert Brands

Pairs well with

Mint green for freshness, soft gold for warmth, light gray for sophistication

Design tip

Use for friendly, approachable interfaces. Millennial pink became a design movement — it still works for brands targeting warmth.

Cultural context ▶

Soft pink represents nurturing, innocence, and sweetness. Modern brands have reclaimed it as a gender-neutral color of kindness.

Color Origins

Pink family

From cheap cosmetic to feminist reclamation to gender-neutral comeback.

Heritage

Pink, as a named color, is recent in English (only since the late 17th century, originally referring to the Dianthus flower). The hue itself is even more recent in widespread use — most historical 'reds' that we'd now call pink were either faded cochineal or madder mixed with white lead. The classical Persian rosé and Venetian pink are old, but the cultural identity of 'pink' as its own thing is essentially a 20th-century construction.

Across cultures

Pink-as-girl is a marketing invention from the 1940s; before WWII pink was often suggested for boys ('a stronger, more decided color') and blue for girls. In Japanese culture, sakura pink carries seasonal and nostalgic weight without gender association. In Latin American culture, hot pink is a celebratory color; in much of South Asia, pink is one of the auspicious wedding palette colors. The Pink Triangle was reclaimed from a Nazi badge into a 1970s LGBTQ+ symbol.

In the wild

T-Mobile's magenta is a hard-trademarked, hard-defended brand color. Barbie pink (Pantone 219 C) became its own cultural force in 2023. Owens Corning trademarked the color of its insulation. The Pepto-Bismol pink is calibrated for medicine-cabinet recognizability. Wes Anderson built a career making heritage pinks (The Grand Budapest Hotel) feel deeply specific. Millennial Pink (~2014–2018) was a rebranding effort to make pink read as gender-neutral, sophisticated, and salable to adults.

How it reads

Pink reads softer and warmer than red; biologically it's still a long-wavelength color, but the white in it dampens the arousal response. Light pinks (blush, dusty rose) read as romantic, gentle, premium-feminine. Hot pinks read as energetic, queer-coded, or counterculture. Salmon and coral pinks read as healthy, beachy, or hospitality-friendly. Pink is having a sustained moment in adult-targeted brand design (skincare, DTC, beverage) precisely because it stopped being read as exclusively a children's color.

This particular tone

A pale, gentle tone — pastel territory, where the hue acts more like a tinted neutral than a stated color.

Lightness band: At this lightness the hue almost recedes into the surface around it — useful for backgrounds, hover states, and any surface where the color should suggest a mood without competing with content.

Saturation band: The low saturation pulls this color toward earthen, vintage, or editorial palettes. It reads as confident and grown-up rather than playful, and it tolerates being used in large blocks without becoming visually noisy.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #E7E3E8.

  • Aesopneutral
    Cream Paper · #EFE4D2
    →
  • Anthropicprimary
    Cream Canvas · #F0EEE6
    →
  • Starbucksneutral
    Warm Neutral · #D4E9E2
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #E7E3E8.

  • Turkey (Istanbul)Marble White
    #F0EBE0 · Marmara marble, used since Roman era
    →
  • IrelandAran Cream
    #F0E8D2 · Undyed Aran wool sweater tradition
    →
  • IcelandLopapeysa Cream
    #E8DFCC · Undyed Icelandic sheep wool
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Magenta Whisper Faint
#F1EEF1 · hsl(290, 10%, 94%)
Darker companion
Magenta Pearl Faint
#D9D2DA · hsl(290, 10%, 84%)
Complementary counterpoint
Leaf Mist Faint
#E4E8E3 · hsl(110, 10%, 90%)
Analogous lead
Peony Mist Faint
#E8E3E7 · hsl(310, 10%, 90%)
Analogous echo
Plum Mist Faint
#E6E3E8 · hsl(270, 10%, 90%)
Triadic +120°
Amber Mist Faint
#E8E7E3 · hsl(50, 10%, 90%)
Triadic +240°
Lagoon Mist Faint
#E3E8E7 · hsl(170, 10%, 90%)
Split-comp +150°
Olive Mist Faint
#E6E8E3 · hsl(80, 10%, 90%)
Split-comp +210°
Seafoam Mist Faint
#E3E8E5 · hsl(140, 10%, 90%)
Export preview
Base: Magenta Mist Faint #E7E3E8
Lighter companion: Magenta Whisper Faint #F1EEF1
Darker companion: Magenta Pearl Faint #D9D2DA
Complementary counterpoint: Leaf Mist Faint #E4E8E3
Analogous lead: Peony Mist Faint #E8E3E7
Analogous echo: Plum Mist Faint #E6E3E8
Triadic +120°: Amber Mist Faint #E8E7E3
Triadic +240°: Lagoon Mist Faint #E3E8E7
Split-comp +150°: Olive Mist Faint #E6E8E3
Split-comp +210°: Seafoam Mist Faint #E3E8E5

Compare

See how Magenta Mist Faint compares side by side with related colors.

vsMagenta Whisper FaintvsMagenta Pearl FaintvsLeaf Mist FaintvsPeony Mist FaintvsPlum Mist FaintvsAmber Mist Faint

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Magenta Whisper Faint
#F1EEF1 · hsl(290, 10%, 94%)
Nearby match
Magenta Mist Muted
#E9E1EA · hsl(290, 18%, 90%)
Nearby match
Magenta Pearl Faint
#D9D2DA · hsl(290, 10%, 84%)
Nearby match
Magenta Veil Faint
#FAF9FA · hsl(290, 10%, 98%)
Nearby match
Magenta Whisper Muted
#F2EDF2 · hsl(290, 18%, 94%)
Nearby match
Magenta Mist Dust
#EADFEC · hsl(290, 26%, 90%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA9.6:1
Leaf Nocturne Faint
#30382E
AAA9.2:1
Leaf Nocturne Muted
#2D3C2A
AAA8.9:1
Leaf Nocturne Dust
#2A4026
AAA8.5:1
Leaf Nocturne Soft
#274422
AAA7.5:1
Leaf Nocturne Clear
#214F17
AAA12:1
Leaf Ink Faint
#212720

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#E6E6E7
Protanopia
#E5E5E7
Tritanopia
#E7E6E6
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