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Magenta Bloom Soft
Color detail

Magenta Bloom Soft

Pink · Hue 290
Hex
#D0ADD7
RGB
rgb(208, 173, 215)
HSL
hsl(290, 34%, 76%)
CMYK
cmyk(3%, 20%, 0%, 16%)
Metrics
S 34% · L 76%
Contrast (WCAG)
on white
2:1Fail
on black
10.6:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Magenta Bloom Soft (#D0ADD7) belongs to the pink family — hue 290°, 34% saturation, 76% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-magenta-bloom-soft: #D0ADD7;
  --colorarchive-magenta-bloom-soft-hsl: hsl(290, 34%, 76%);
  --colorarchive-magenta-bloom-soft-rgb: rgb(208, 173, 215);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

SweetNurturingPlayful
Common in

Beauty · Children's Fashion · Dessert Brands

Pairs well with

Mint green for freshness, soft gold for warmth, light gray for sophistication

Design tip

Use for friendly, approachable interfaces. Millennial pink became a design movement — it still works for brands targeting warmth.

Cultural context ▶

Soft pink represents nurturing, innocence, and sweetness. Modern brands have reclaimed it as a gender-neutral color of kindness.

Color Origins

Pink family

From cheap cosmetic to feminist reclamation to gender-neutral comeback.

Heritage

Pink, as a named color, is recent in English (only since the late 17th century, originally referring to the Dianthus flower). The hue itself is even more recent in widespread use — most historical 'reds' that we'd now call pink were either faded cochineal or madder mixed with white lead. The classical Persian rosé and Venetian pink are old, but the cultural identity of 'pink' as its own thing is essentially a 20th-century construction.

Across cultures

Pink-as-girl is a marketing invention from the 1940s; before WWII pink was often suggested for boys ('a stronger, more decided color') and blue for girls. In Japanese culture, sakura pink carries seasonal and nostalgic weight without gender association. In Latin American culture, hot pink is a celebratory color; in much of South Asia, pink is one of the auspicious wedding palette colors. The Pink Triangle was reclaimed from a Nazi badge into a 1970s LGBTQ+ symbol.

In the wild

T-Mobile's magenta is a hard-trademarked, hard-defended brand color. Barbie pink (Pantone 219 C) became its own cultural force in 2023. Owens Corning trademarked the color of its insulation. The Pepto-Bismol pink is calibrated for medicine-cabinet recognizability. Wes Anderson built a career making heritage pinks (The Grand Budapest Hotel) feel deeply specific. Millennial Pink (~2014–2018) was a rebranding effort to make pink read as gender-neutral, sophisticated, and salable to adults.

How it reads

Pink reads softer and warmer than red; biologically it's still a long-wavelength color, but the white in it dampens the arousal response. Light pinks (blush, dusty rose) read as romantic, gentle, premium-feminine. Hot pinks read as energetic, queer-coded, or counterculture. Salmon and coral pinks read as healthy, beachy, or hospitality-friendly. Pink is having a sustained moment in adult-targeted brand design (skincare, DTC, beverage) precisely because it stopped being read as exclusively a children's color.

This particular tone

A bright, airy reading of the hue — clean and approachable, the kind of color that holds up well in product photography and on light backgrounds.

Lightness band: At this lightness the hue almost recedes into the surface around it — useful for backgrounds, hover states, and any surface where the color should suggest a mood without competing with content.

Saturation band: The clear, mid-saturation register is the most common identity sweet spot — saturated enough to register as a 'real' color, restrained enough not to fight typography or photography placed over it.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #D0ADD7.

  • Glossierprimary
    Glossier Pink · #F8D6CD
    →
  • Aesopneutral
    Cream Paper · #EFE4D2
    →
  • Starbucksneutral
    Warm Neutral · #D4E9E2
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #D0ADD7.

  • ScandinaviaFaded Rose
    #D3A6A0 · Vintage Swedish wallpaper
    →
  • IcelandMidnight Sun Pink
    #F2AEB5 · Horizon light, June
    →
  • JapanCherry Blossom (sakura 桜)
    #FBC4D0 · Prunus serrulata flower
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Magenta Pearl Soft
#DFC8E4 · hsl(290, 34%, 84%)
Darker companion
Magenta Silk Soft
#C092C9 · hsl(290, 34%, 68%)
Complementary counterpoint
Leaf Bloom Soft
#B4D7AD · hsl(110, 34%, 76%)
Analogous lead
Peony Bloom Soft
#D7ADD0 · hsl(310, 34%, 76%)
Analogous echo
Plum Bloom Soft
#C2ADD7 · hsl(270, 34%, 76%)
Triadic +120°
Amber Bloom Soft
#D7D0AD · hsl(50, 34%, 76%)
Triadic +240°
Lagoon Bloom Soft
#ADD7D0 · hsl(170, 34%, 76%)
Split-comp +150°
Olive Bloom Soft
#C9D7AD · hsl(80, 34%, 76%)
Split-comp +210°
Seafoam Bloom Soft
#ADD7BB · hsl(140, 34%, 76%)
Export preview
Base: Magenta Bloom Soft #D0ADD7
Lighter companion: Magenta Pearl Soft #DFC8E4
Darker companion: Magenta Silk Soft #C092C9
Complementary counterpoint: Leaf Bloom Soft #B4D7AD
Analogous lead: Peony Bloom Soft #D7ADD0
Analogous echo: Plum Bloom Soft #C2ADD7
Triadic +120°: Amber Bloom Soft #D7D0AD
Triadic +240°: Lagoon Bloom Soft #ADD7D0
Split-comp +150°: Olive Bloom Soft #C9D7AD
Split-comp +210°: Seafoam Bloom Soft #ADD7BB

Compare

See how Magenta Bloom Soft compares side by side with related colors.

vsMagenta Pearl SoftvsMagenta Silk SoftvsLeaf Bloom SoftvsPeony Bloom SoftvsPlum Bloom SoftvsAmber Bloom Soft

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Magenta Bloom Dust
#CCB2D2 · hsl(290, 26%, 76%)
Nearby match
Magenta Silk Soft
#C092C9 · hsl(290, 34%, 68%)
Nearby match
Magenta Pearl Soft
#DFC8E4 · hsl(290, 34%, 84%)
Nearby match
Magenta Bloom Muted
#C9B7CD · hsl(290, 18%, 76%)
Nearby match
Magenta Bloom Clear
#D8A1E3 · hsl(290, 54%, 76%)
Nearby match
Magenta Silk Dust
#BC98C3 · hsl(290, 26%, 68%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA7.7:1
Leaf Ink Faint
#212720
AAA7.6:1
Leaf Ink Muted
#1F2A1D
AAA7.4:1
Leaf Ink Dust
#1E2D1A
AAA7.2:1
Leaf Ink Soft
#1C3018
AAA7.7:1
Clover Ink Faint
#212720
AAA7.6:1
Clover Ink Muted
#1E2A1D

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#C4C6CC
Protanopia
#C2C2CE
Tritanopia
#CEC6C5
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