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Leaf Velvet Pure
Color detail

Leaf Velvet Pure

Green · Hue 110
Hex
#29CE09
RGB
rgb(41, 206, 9)
HSL
hsl(110, 92%, 42%)
CMYK
cmyk(80%, 0%, 96%, 19%)
Metrics
S 92% · L 42%
Contrast (WCAG)
on white
2.1:1Fail
on black
9.9:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Leaf Velvet Pure (#29CE09) belongs to the green family — hue 110°, 92% saturation, 42% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-leaf-velvet-pure: #29CE09;
  --colorarchive-leaf-velvet-pure-hsl: hsl(110, 92%, 42%);
  --colorarchive-leaf-velvet-pure-rgb: rgb(41, 206, 9);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

BalancedTrustworthyGrowing
Common in

Finance · Insurance · Environmental

Pairs well with

White for clean professionalism, dark navy for authority, gold for premium

Design tip

The go-to for financial dashboards and environmental brands. Green conveys stability — use for success states and positive metrics.

Cultural context ▶

Green universally represents nature, growth, and money. In Islam, green is sacred. In Western finance, it signals profit.

Color Origins

Green family

The color of growth, currency, and the longest-running brands.

Heritage

Verdigris (copper acetate) gave medieval manuscripts their greens; it was unstable, eating through parchment over centuries. Terre verte (green earth) was used for under-painting flesh in the Italian tradition. Scheele's green and Paris green, both 19th-century arsenic compounds, killed an unknown number of wallpaper-makers and Victorian children before viridian and phthalo greens replaced them. Modern green pigments are remarkably stable; the iconic Brunswick green that became British Racing Green dates to the same chemistry.

Across cultures

Green is the dominant color of Islam — the Prophet's banner, the flags of many Muslim-majority nations, the domes of mosques. In Ireland green is national identity, partly through the shamrock and partly through the political binary with orange. In Japan, green and blue (ao/midori) were a single concept until recently; traffic 'green lights' there are still a deeper teal-ish shade. Across many cultures green simultaneously means growth, fertility, envy, and the supernatural.

In the wild

Starbucks' green has barely changed since 1971. John Deere has used essentially the same green since 1837 — the longest continuous brand color in commerce. The U.S. dollar is green because of the chemistry of camphor and copper sulfate, not branding. Whatsapp, Spotify, and Heineken all anchor on green; each chose it for a different reason (community, sound, Dutch heritage). Hospital scrubs were originally white but switched to green/teal because surgeons were getting after-image fatigue.

How it reads

Green is the hue the eye is most efficient at parsing — half of all our cone cells are tuned near 555nm. That makes green the easiest color to look at for long periods, which is why it dominates productivity software, 'go' indicators, and reading-friendly UI. At low saturation it reads as natural, calm, premium (sage, olive). At high saturation it reads as urgent or playful (Mountain Dew, Slack notifications). It carries one of the strongest semantic loads in product design: 'success', 'go', 'natural', 'safe'.

This particular tone

A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.

Lightness band: At mid-lightness the hue carries its full character. This is the band where most identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #29CE09.

  • Stripeaccent
    Success Green · #00D924
    →
  • Spotifyprimary
    Spotify Green · #1DB954
    →
  • WeChat 微信primary
    WeChat Green · #07C160
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #29CE09.

  • IrelandCeltic Cross Green
    #169B62 · Irish flag — Pantone 347
    →
  • EgyptMalachite Green
    #3D9970 · Copper carbonate, Sinai mines
    →
  • IndiaIndia Green
    #138808 · Indian flag — Ashoka green
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Leaf Core Pure
#2FEB0A · hsl(110, 92%, 48%)
Darker companion
Leaf Dusk Pure
#22A607 · hsl(110, 92%, 34%)
Complementary counterpoint
Magenta Velvet Pure
#AD09CE · hsl(290, 92%, 42%)
Analogous lead
Mint Velvet Pure
#09CE29 · hsl(130, 92%, 42%)
Analogous echo
Lime Velvet Pure
#6BCE09 · hsl(90, 92%, 42%)
Triadic +120°
Indigo Velvet Pure
#0929CE · hsl(230, 92%, 42%)
Triadic +240°
Merlot Velvet Pure
#CE0929 · hsl(350, 92%, 42%)
Split-comp +150°
Orchid Velvet Pure
#4A09CE · hsl(260, 92%, 42%)
Split-comp +210°
Rose Velvet Pure
#CE098C · hsl(320, 92%, 42%)
Export preview
Base: Leaf Velvet Pure #29CE09
Lighter companion: Leaf Core Pure #2FEB0A
Darker companion: Leaf Dusk Pure #22A607
Complementary counterpoint: Magenta Velvet Pure #AD09CE
Analogous lead: Mint Velvet Pure #09CE29
Analogous echo: Lime Velvet Pure #6BCE09
Triadic +120°: Indigo Velvet Pure #0929CE
Triadic +240°: Merlot Velvet Pure #CE0929
Split-comp +150°: Orchid Velvet Pure #4A09CE
Split-comp +210°: Rose Velvet Pure #CE098C

Compare

See how Leaf Velvet Pure compares side by side with related colors.

vsLeaf Core PurevsLeaf Dusk PurevsMagenta Velvet PurevsMint Velvet PurevsLime Velvet PurevsIndigo Velvet Pure

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Leaf Velvet Bright
#2FC511 · hsl(110, 84%, 42%)
Nearby match
Leaf Core Pure
#2FEB0A · hsl(110, 92%, 48%)
Nearby match
Clover Velvet Pure
#19CE09 · hsl(115, 92%, 42%)
Nearby match
Leaf Dusk Pure
#22A607 · hsl(110, 92%, 34%)
Nearby match
Leaf Core Bright
#36E114 · hsl(110, 84%, 48%)
Nearby match
Leaf Velvet Vivid
#36BA1C · hsl(110, 74%, 42%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA7.5:1
Magenta Ink Faint
#262027
AAA7.6:1
Magenta Ink Muted
#281D2A
AAA7.7:1
Magenta Ink Dust
#2A1A2D
AAA7.8:1
Magenta Ink Soft
#2C1830
AAA7.9:1
Magenta Ink Clear
#311037
AAA7.9:1
Magenta Ink Vivid
#35093E

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#887C78
Protanopia
#90916C
Tritanopia
#408E94
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