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Garnet Velvet Vivid
Color detail

Garnet Velvet Vivid

Pink · Hue 340
Hex
#BA1C51
RGB
rgb(186, 28, 81)
HSL
hsl(340, 74%, 42%)
CMYK
cmyk(0%, 85%, 56%, 27%)
Metrics
S 74% · L 42%
Contrast (WCAG)
on white
6.2:1AA
on black
3.4:1AA Large
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Garnet Velvet Vivid (#BA1C51) belongs to the pink family — hue 340°, 74% saturation, 42% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-garnet-velvet-vivid: #BA1C51;
  --colorarchive-garnet-velvet-vivid-hsl: hsl(340, 74%, 42%);
  --colorarchive-garnet-velvet-vivid-rgb: rgb(186, 28, 81);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

BoldFunConfident
Common in

Fashion · Music · Social Platforms

Pairs well with

Black for edge, deep navy for sophistication, bright yellow for energy

Design tip

A fearless accent color. Use for CTAs and brand moments that need personality. Hot pink buttons are impossible to miss.

Cultural context ▶

Hot pink represents confidence, fun, and breaking rules. Popularized by punk culture and pop icons as a statement color.

Color Origins

Pink family

From cheap cosmetic to feminist reclamation to gender-neutral comeback.

Heritage

Pink, as a named color, is recent in English (only since the late 17th century, originally referring to the Dianthus flower). The hue itself is even more recent in widespread use — most historical 'reds' that we'd now call pink were either faded cochineal or madder mixed with white lead. The classical Persian rosé and Venetian pink are old, but the cultural identity of 'pink' as its own thing is essentially a 20th-century construction.

Across cultures

Pink-as-girl is a marketing invention from the 1940s; before WWII pink was often suggested for boys ('a stronger, more decided color') and blue for girls. In Japanese culture, sakura pink carries seasonal and nostalgic weight without gender association. In Latin American culture, hot pink is a celebratory color; in much of South Asia, pink is one of the auspicious wedding palette colors. The Pink Triangle was reclaimed from a Nazi badge into a 1970s LGBTQ+ symbol.

In the wild

T-Mobile's magenta is a hard-trademarked, hard-defended brand color. Barbie pink (Pantone 219 C) became its own cultural force in 2023. Owens Corning trademarked the color of its insulation. The Pepto-Bismol pink is calibrated for medicine-cabinet recognizability. Wes Anderson built a career making heritage pinks (The Grand Budapest Hotel) feel deeply specific. Millennial Pink (~2014–2018) was a rebranding effort to make pink read as gender-neutral, sophisticated, and salable to adults.

How it reads

Pink reads softer and warmer than red; biologically it's still a long-wavelength color, but the white in it dampens the arousal response. Light pinks (blush, dusty rose) read as romantic, gentle, premium-feminine. Hot pinks read as energetic, queer-coded, or counterculture. Salmon and coral pinks read as healthy, beachy, or hospitality-friendly. Pink is having a sustained moment in adult-targeted brand design (skincare, DTC, beverage) precisely because it stopped being read as exclusively a children's color.

This particular tone

A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.

Lightness band: At mid-lightness the hue carries its full character. This is the band where most identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #BA1C51.

  • GitHubaccent
    Danger Red · #CF222E
    →
  • Slackaccent
    Slack Red · #E01E5A
    →
  • Coca-Colaneutral
    Pantone 484 (depth) · #9C2A2C
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #BA1C51.

  • Greece (Aegean)Bougainvillea Magenta
    #C2185B · Bougainvillea spectabilis bracts
    →
  • IndiaKanchipuram Magenta
    #C2185B · South Indian silk weaving tradition
    →
  • Korea (Obangsaek)Obangsaek Red (홍 / hong)
    #C8242C · South — fire element, ceremonial silk
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Garnet Core Vivid
#D5205C · hsl(340, 74%, 48%)
Darker companion
Garnet Dusk Vivid
#971741 · hsl(340, 74%, 34%)
Complementary counterpoint
Teal Velvet Vivid
#1CBA86 · hsl(160, 74%, 42%)
Analogous lead
Scarlet Velvet Vivid
#BA291C · hsl(5, 74%, 42%)
Analogous echo
Rose Velvet Vivid
#BA1C86 · hsl(320, 74%, 42%)
Triadic +120°
Moss Velvet Vivid
#51BA1C · hsl(100, 74%, 42%)
Triadic +240°
Cobalt Velvet Vivid
#1C51BA · hsl(220, 74%, 42%)
Split-comp +150°
Mint Velvet Vivid
#1CBA36 · hsl(130, 74%, 42%)
Split-comp +210°
Cerulean Velvet Vivid
#1CA0BA · hsl(190, 74%, 42%)
Export preview
Base: Garnet Velvet Vivid #BA1C51
Lighter companion: Garnet Core Vivid #D5205C
Darker companion: Garnet Dusk Vivid #971741
Complementary counterpoint: Teal Velvet Vivid #1CBA86
Analogous lead: Scarlet Velvet Vivid #BA291C
Analogous echo: Rose Velvet Vivid #BA1C86
Triadic +120°: Moss Velvet Vivid #51BA1C
Triadic +240°: Cobalt Velvet Vivid #1C51BA
Split-comp +150°: Mint Velvet Vivid #1CBA36
Split-comp +210°: Cerulean Velvet Vivid #1CA0BA

Compare

See how Garnet Velvet Vivid compares side by side with related colors.

vsGarnet Core VividvsGarnet Dusk VividvsTeal Velvet VividvsScarlet Velvet VividvsRose Velvet VividvsMoss Velvet Vivid

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Garnet Core Vivid
#D5205C · hsl(340, 74%, 48%)
Nearby match
Garnet Velvet Bright
#C5114D · hsl(340, 84%, 42%)
Nearby match
Garnet Dusk Vivid
#971741 · hsl(340, 74%, 34%)
Nearby match
Garnet Velvet Pure
#CE094A · hsl(340, 92%, 42%)
Nearby match
Garnet Radiant Vivid
#E1336D · hsl(340, 74%, 54%)
Nearby match
Garnet Core Bright
#E11458 · hsl(340, 84%, 48%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA6:1
Teal Veil Faint
#F9FAFA
AA6:1
Teal Veil Muted
#F9FBFA
AA6:1
Teal Veil Dust
#F9FBFA
AA6:1
Teal Veil Soft
#F8FCFA
AA6:1
Teal Veil Clear
#F7FDFB
AA6.1:1
Teal Veil Vivid
#F6FEFB

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#979F46
Protanopia
#919048
Tritanopia
#B6403E
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