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Emerald Velvet Pure
Color detail

Emerald Velvet Pure

Green · Hue 120
Hex
#09CE09
RGB
rgb(9, 206, 9)
HSL
hsl(120, 92%, 42%)
CMYK
cmyk(96%, 0%, 96%, 19%)
Metrics
S 92% · L 42%
Contrast (WCAG)
on white
2.1:1Fail
on black
9.8:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Emerald Velvet Pure (#09CE09) belongs to the green family — hue 120°, 92% saturation, 42% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-emerald-velvet-pure: #09CE09;
  --colorarchive-emerald-velvet-pure-hsl: hsl(120, 92%, 42%);
  --colorarchive-emerald-velvet-pure-rgb: rgb(9, 206, 9);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

BalancedTrustworthyGrowing
Common in

Finance · Insurance · Environmental

Pairs well with

White for clean professionalism, dark navy for authority, gold for premium

Design tip

The go-to for financial dashboards and environmental brands. Green conveys stability — use for success states and positive metrics.

Cultural context ▶

Green universally represents nature, growth, and money. In Islam, green is sacred. In Western finance, it signals profit.

Color Origins

Green family

The color of growth, currency, and the longest-running brands.

Heritage

Verdigris (copper acetate) gave medieval manuscripts their greens; it was unstable, eating through parchment over centuries. Terre verte (green earth) was used for under-painting flesh in the Italian tradition. Scheele's green and Paris green, both 19th-century arsenic compounds, killed an unknown number of wallpaper-makers and Victorian children before viridian and phthalo greens replaced them. Modern green pigments are remarkably stable; the iconic Brunswick green that became British Racing Green dates to the same chemistry.

Across cultures

Green is the dominant color of Islam — the Prophet's banner, the flags of many Muslim-majority nations, the domes of mosques. In Ireland green is national identity, partly through the shamrock and partly through the political binary with orange. In Japan, green and blue (ao/midori) were a single concept until recently; traffic 'green lights' there are still a deeper teal-ish shade. Across many cultures green simultaneously means growth, fertility, envy, and the supernatural.

In the wild

Starbucks' green has barely changed since 1971. John Deere has used essentially the same green since 1837 — the longest continuous brand color in commerce. The U.S. dollar is green because of the chemistry of camphor and copper sulfate, not branding. Whatsapp, Spotify, and Heineken all anchor on green; each chose it for a different reason (community, sound, Dutch heritage). Hospital scrubs were originally white but switched to green/teal because surgeons were getting after-image fatigue.

How it reads

Green is the hue the eye is most efficient at parsing — half of all our cone cells are tuned near 555nm. That makes green the easiest color to look at for long periods, which is why it dominates productivity software, 'go' indicators, and reading-friendly UI. At low saturation it reads as natural, calm, premium (sage, olive). At high saturation it reads as urgent or playful (Mountain Dew, Slack notifications). It carries one of the strongest semantic loads in product design: 'success', 'go', 'natural', 'safe'.

This particular tone

A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.

Lightness band: At mid-lightness the hue carries its full character. This is the band where most identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #09CE09.

  • Stripeaccent
    Success Green · #00D924
    →
  • WeChat 微信primary
    WeChat Green · #07C160
    →
  • Spotifyprimary
    Spotify Green · #1DB954
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #09CE09.

  • IrelandCeltic Cross Green
    #169B62 · Irish flag — Pantone 347
    →
  • IndiaIndia Green
    #138808 · Indian flag — Ashoka green
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Emerald Core Pure
#0AEB0A · hsl(120, 92%, 48%)
Darker companion
Emerald Dusk Pure
#07A607 · hsl(120, 92%, 34%)
Complementary counterpoint
Fuchsia Velvet Pure
#CE09CE · hsl(300, 92%, 42%)
Analogous lead
Celadon Velvet Pure
#09CE5B · hsl(145, 92%, 42%)
Analogous echo
Moss Velvet Pure
#4ACE09 · hsl(100, 92%, 42%)
Triadic +120°
Iris Velvet Pure
#0909CE · hsl(240, 92%, 42%)
Triadic +240°
Crimson Velvet Pure
#CE0909 · hsl(0, 92%, 42%)
Split-comp +150°
Plum Velvet Pure
#6B09CE · hsl(270, 92%, 42%)
Split-comp +210°
Blush Velvet Pure
#CE096B · hsl(330, 92%, 42%)
Export preview
Base: Emerald Velvet Pure #09CE09
Lighter companion: Emerald Core Pure #0AEB0A
Darker companion: Emerald Dusk Pure #07A607
Complementary counterpoint: Fuchsia Velvet Pure #CE09CE
Analogous lead: Celadon Velvet Pure #09CE5B
Analogous echo: Moss Velvet Pure #4ACE09
Triadic +120°: Iris Velvet Pure #0909CE
Triadic +240°: Crimson Velvet Pure #CE0909
Split-comp +150°: Plum Velvet Pure #6B09CE
Split-comp +210°: Blush Velvet Pure #CE096B

Compare

See how Emerald Velvet Pure compares side by side with related colors.

vsEmerald Core PurevsEmerald Dusk PurevsFuchsia Velvet PurevsCeladon Velvet PurevsMoss Velvet PurevsIris Velvet Pure

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Emerald Velvet Bright
#11C511 · hsl(120, 84%, 42%)
Nearby match
Emerald Core Pure
#0AEB0A · hsl(120, 92%, 48%)
Nearby match
Clover Velvet Pure
#19CE09 · hsl(115, 92%, 42%)
Nearby match
Emerald Dusk Pure
#07A607 · hsl(120, 92%, 34%)
Nearby match
Emerald Core Bright
#14E114 · hsl(120, 84%, 48%)
Nearby match
Emerald Velvet Vivid
#1CBA1C · hsl(120, 74%, 42%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA7.4:1
Fuchsia Ink Faint
#272027
AAA7.5:1
Fuchsia Ink Muted
#2A1D2A
AAA7.6:1
Fuchsia Ink Dust
#2D1A2D
AAA7.6:1
Fuchsia Ink Soft
#301830
AAA7.6:1
Fuchsia Ink Clear
#371037
AAA7.5:1
Fuchsia Ink Vivid
#3E093E

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#857878
Protanopia
#8E8F6C
Tritanopia
#338E94
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