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Ember Tone Pure
Color detail

Ember Tone Pure

Orange · Hue 20
Hex
#F77A3B
RGB
rgb(247, 122, 59)
HSL
hsl(20, 92%, 60%)
CMYK
cmyk(0%, 51%, 76%, 3%)
Metrics
S 92% · L 60%
Contrast (WCAG)
on white
2.7:1Fail
on black
7.8:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Ember Tone Pure (#F77A3B) belongs to the orange family — hue 20°, 92% saturation, 60% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-ember-tone-pure: #F77A3B;
  --colorarchive-ember-tone-pure-hsl: hsl(20, 92%, 60%);
  --colorarchive-ember-tone-pure-rgb: rgb(247, 122, 59);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

CreativeAdventurousConfident
Common in

Technology · Sports · Travel

Pairs well with

Deep blue for trust + energy balance, dark gray for modern tech aesthetics

Design tip

Use for creative tool brands and action-oriented interfaces. Orange buttons consistently outperform other colors in A/B tests for engagement.

Cultural context ▶

Orange represents creativity and adventure. In the Netherlands, it's the national color. In Hinduism, it symbolizes purity.

Color Origins

Orange family

Citrus, fire, and the only color named after a fruit.

Heritage

Orange is unusual: in English the color was named after the fruit, not the other way around — before the fruit reached Europe in the 16th century, this hue was simply 'yellow-red'. Earlier pigments included realgar (toxic), saffron (priceless), and orpiment. Cadmium orange, introduced in the 19th century, gave painters from the Impressionists onward a stable, brilliant orange that didn't fade or poison.

Across cultures

In Hindu and Buddhist tradition saffron orange marks renunciation — the robe of monks across Theravada and Tibetan lineages. The Dutch House of Orange-Nassau gave the Netherlands a national identity color, still worn at football matches and on King's Day. In Ireland, orange is the Protestant counterpart to green's Catholic association — the country's flag literally encodes the divide. Halloween's orange-and-black is a 20th-century American invention that has since gone global.

In the wild

Hermès orange is a brand asset traceable to a 1942 wartime cardboard shortage. Penguin Books used orange-and-white spines as a class signal — fiction was always orange. Nickelodeon, Fanta, and easyJet all chose orange for the same reason: it reads playful and consumer-friendly while staying outside the more crowded red and yellow lanes. NASA flight suits use International Orange specifically because nothing in nature matches it, making astronauts maximally visible against any background.

How it reads

Orange is warm without the urgency of red. It signals appetite (used heavily in fast food), creativity, and approachability. At low saturation it becomes terracotta, rust, or apricot — earthy palettes for hospitality and craft. At high saturation it reads as a sport, energy drink, or warning hazard. Orange and teal is the most common modern film-grade pairing; the contrast between warm skin tones and cool shadows is engineered for it.

This particular tone

A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.

Lightness band: At mid-lightness the hue carries its full character. This is the band where most identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #F77A3B.

  • Didi 滴滴primary
    Didi Orange · #FF7733
    →
  • Cloudflareprimary
    Cloudflare Orange · #F38020
    →
  • Instagramprimary
    Sunset Yellow · #F58529
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #F77A3B.

  • BrazilDendê Orange
    #E97132 · Palm-oil cooking traditions of Bahia
    →
  • MexicoMarigold (cempasúchil)
    #FF8A1E · Tagetes erecta — Day of the Dead flower
    →
  • AustraliaReef Coral
    #FF7E6F · Great Barrier Reef coral — Acropora
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Ember Silk Pure
#F89462 · hsl(20, 92%, 68%)
Darker companion
Ember Radiant Pure
#F6661E · hsl(20, 92%, 54%)
Complementary counterpoint
Azure Tone Pure
#3BB8F7 · hsl(200, 92%, 60%)
Analogous lead
Saffron Tone Pure
#F7C83B · hsl(45, 92%, 60%)
Analogous echo
Crimson Tone Pure
#F73B3B · hsl(0, 92%, 60%)
Triadic +120°
Seafoam Tone Pure
#3BF77A · hsl(140, 92%, 60%)
Triadic +240°
Orchid Tone Pure
#7A3BF7 · hsl(260, 92%, 60%)
Split-comp +150°
Lagoon Tone Pure
#3BF7D8 · hsl(170, 92%, 60%)
Split-comp +210°
Indigo Tone Pure
#3B5AF7 · hsl(230, 92%, 60%)
Export preview
Base: Ember Tone Pure #F77A3B
Lighter companion: Ember Silk Pure #F89462
Darker companion: Ember Radiant Pure #F6661E
Complementary counterpoint: Azure Tone Pure #3BB8F7
Analogous lead: Saffron Tone Pure #F7C83B
Analogous echo: Crimson Tone Pure #F73B3B
Triadic +120°: Seafoam Tone Pure #3BF77A
Triadic +240°: Orchid Tone Pure #7A3BF7
Split-comp +150°: Lagoon Tone Pure #3BF7D8
Split-comp +210°: Indigo Tone Pure #3B5AF7

Compare

See how Ember Tone Pure compares side by side with related colors.

vsEmber Silk PurevsEmber Radiant PurevsAzure Tone PurevsSaffron Tone PurevsCrimson Tone PurevsSeafoam Tone Pure

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Ember Tone Bright
#EF7C43 · hsl(20, 84%, 60%)
Nearby match
Ember Radiant Pure
#F6661E · hsl(20, 92%, 54%)
Nearby match
Vermillion Tone Pure
#F76A3B · hsl(15, 92%, 60%)
Nearby match
Tangerine Tone Pure
#F7893B · hsl(25, 92%, 60%)
Nearby match
Ember Silk Pure
#F89462 · hsl(20, 92%, 68%)
Nearby match
Ember Radiant Bright
#EC6927 · hsl(20, 84%, 54%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA7:1
Iris Ink Vivid
#09093E
AAA7:1
Iris Ink Bright
#060642
AAA7.1:1
Iris Ink Pure
#030345
AAA7:1
Amethyst Ink Bright
#0B0642
AAA7:1
Amethyst Ink Pure
#080345
AAA7:1
Violet Ink Pure
#0E0345

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#D3DB54
Protanopia
#CDCC50
Tritanopia
#F35D5F
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