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Ember Dusk Soft
Color detail

Ember Dusk Soft

Orange · Hue 20
Hex
#744D39
RGB
rgb(116, 77, 57)
HSL
hsl(20, 34%, 34%)
CMYK
cmyk(0%, 34%, 51%, 55%)
Metrics
S 34% · L 34%
Contrast (WCAG)
on white
7.3:1AA
on black
2.9:1Fail
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Ember Dusk Soft (#744D39) belongs to the orange family — hue 20°, 34% saturation, 34% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-ember-dusk-soft: #744D39;
  --colorarchive-ember-dusk-soft-hsl: hsl(20, 34%, 34%);
  --colorarchive-ember-dusk-soft-rgb: rgb(116, 77, 57);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

EarthyArtisanalGrounded
Common in

Coffee & Bakery · Craft & Handmade · Outdoor Gear

Pairs well with

Olive green, warm cream, or slate gray for organic, natural palettes

Design tip

Great for artisanal brands and rustic interfaces. Combines well with textured backgrounds and serif typography.

Cultural context ▶

Burnt orange and terra cotta evoke earthiness, autumn, and craftsmanship. Popular in Southwestern and Mediterranean design.

Color Origins

Orange family

Citrus, fire, and the only color named after a fruit.

Heritage

Orange is unusual: in English the color was named after the fruit, not the other way around — before the fruit reached Europe in the 16th century, this hue was simply 'yellow-red'. Earlier pigments included realgar (toxic), saffron (priceless), and orpiment. Cadmium orange, introduced in the 19th century, gave painters from the Impressionists onward a stable, brilliant orange that didn't fade or poison.

Across cultures

In Hindu and Buddhist tradition saffron orange marks renunciation — the robe of monks across Theravada and Tibetan lineages. The Dutch House of Orange-Nassau gave the Netherlands a national identity color, still worn at football matches and on King's Day. In Ireland, orange is the Protestant counterpart to green's Catholic association — the country's flag literally encodes the divide. Halloween's orange-and-black is a 20th-century American invention that has since gone global.

In the wild

Hermès orange is a brand asset traceable to a 1942 wartime cardboard shortage. Penguin Books used orange-and-white spines as a class signal — fiction was always orange. Nickelodeon, Fanta, and easyJet all chose orange for the same reason: it reads playful and consumer-friendly while staying outside the more crowded red and yellow lanes. NASA flight suits use International Orange specifically because nothing in nature matches it, making astronauts maximally visible against any background.

How it reads

Orange is warm without the urgency of red. It signals appetite (used heavily in fast food), creativity, and approachability. At low saturation it becomes terracotta, rust, or apricot — earthy palettes for hospitality and craft. At high saturation it reads as a sport, energy drink, or warning hazard. Orange and teal is the most common modern film-grade pairing; the contrast between warm skin tones and cool shadows is engineered for it.

This particular tone

A deep, weighted version of the hue — formal, considered, and pairs especially well with off-white and warm metallic accents.

Lightness band: At this depth the hue starts behaving like a neutral — it can substitute for black in many contexts while still carrying a faint chromatic temperature. It pairs especially well with off-whites and warm metallics.

Saturation band: The clear, mid-saturation register is the most common identity sweet spot — saturated enough to register as a 'real' color, restrained enough not to fight typography or photography placed over it.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #744D39.

  • Airbnbneutral
    Hof Gray · #484848
    →
  • Aesopprimary
    Aesop Amber · #5C2E1F
    →
  • Notionaccent
    Default Brown · #9F6B53
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #744D39.

  • IcelandLopapeysa Sheep Brown
    #7C5A3A · Natural-dye Icelandic wool
    →
  • IrelandPeat Brown
    #604024 · Cut turf bog, Mayo + Connemara
    →
  • IndiaHenna Brown
    #8D5524 · Lawsonia inermis paste
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Ember Velvet Soft
#905F47 · hsl(20, 34%, 42%)
Darker companion
Ember Shadow Soft
#603F2F · hsl(20, 34%, 28%)
Complementary counterpoint
Azure Dusk Soft
#396174 · hsl(200, 34%, 34%)
Analogous lead
Saffron Dusk Soft
#746539 · hsl(45, 34%, 34%)
Analogous echo
Crimson Dusk Soft
#743939 · hsl(0, 34%, 34%)
Triadic +120°
Seafoam Dusk Soft
#39744D · hsl(140, 34%, 34%)
Triadic +240°
Orchid Dusk Soft
#4D3974 · hsl(260, 34%, 34%)
Split-comp +150°
Lagoon Dusk Soft
#39746A · hsl(170, 34%, 34%)
Split-comp +210°
Indigo Dusk Soft
#394374 · hsl(230, 34%, 34%)
Export preview
Base: Ember Dusk Soft #744D39
Lighter companion: Ember Velvet Soft #905F47
Darker companion: Ember Shadow Soft #603F2F
Complementary counterpoint: Azure Dusk Soft #396174
Analogous lead: Saffron Dusk Soft #746539
Analogous echo: Crimson Dusk Soft #743939
Triadic +120°: Seafoam Dusk Soft #39744D
Triadic +240°: Orchid Dusk Soft #4D3974
Split-comp +150°: Lagoon Dusk Soft #39746A
Split-comp +210°: Indigo Dusk Soft #394374

Compare

See how Ember Dusk Soft compares side by side with related colors.

vsEmber Velvet SoftvsEmber Shadow SoftvsAzure Dusk SoftvsSaffron Dusk SoftvsCrimson Dusk SoftvsSeafoam Dusk Soft

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Ember Dusk Dust
#6D4F40 · hsl(20, 26%, 34%)
Nearby match
Ember Shadow Soft
#603F2F · hsl(20, 34%, 28%)
Nearby match
Vermillion Dusk Soft
#744839 · hsl(15, 34%, 34%)
Nearby match
Tangerine Dusk Soft
#745239 · hsl(25, 34%, 34%)
Nearby match
Ember Velvet Soft
#905F47 · hsl(20, 34%, 42%)
Nearby match
Ember Dusk Muted
#665147 · hsl(20, 18%, 34%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA7:1
Azure Veil Faint
#F9FAFA
AAA7:1
Azure Veil Muted
#F9FAFB
AAA7:1
Azure Veil Dust
#F9FAFB
AAA7:1
Azure Veil Soft
#F8FAFC
AAA7:1
Azure Veil Clear
#F7FBFD
AAA7:1
Azure Veil Vivid
#F6FBFE

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#676A40
Protanopia
#65653F
Tritanopia
#724343
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Appears in collections
Desert Amber + RustCanyon Dusk