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Blush Core Muted
Color detail

Blush Core Muted

Pink · Hue 330
Hex
#90647A
RGB
rgb(144, 100, 122)
HSL
hsl(330, 18%, 48%)
CMYK
cmyk(0%, 31%, 15%, 44%)
Metrics
S 18% · L 48%
Contrast (WCAG)
on white
4.9:1AA
on black
4.3:1AA Large
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Blush Core Muted (#90647A) belongs to the pink family — hue 330°, 18% saturation, 48% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-blush-core-muted: #90647A;
  --colorarchive-blush-core-muted-hsl: hsl(330, 18%, 48%);
  --colorarchive-blush-core-muted-rgb: rgb(144, 100, 122);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

BoldFunConfident
Common in

Fashion · Music · Social Platforms

Pairs well with

Black for edge, deep navy for sophistication, bright yellow for energy

Design tip

A fearless accent color. Use for CTAs and brand moments that need personality. Hot pink buttons are impossible to miss.

Cultural context ▶

Hot pink represents confidence, fun, and breaking rules. Popularized by punk culture and pop icons as a statement color.

Color Origins

Pink family

From cheap cosmetic to feminist reclamation to gender-neutral comeback.

Heritage

Pink, as a named color, is recent in English (only since the late 17th century, originally referring to the Dianthus flower). The hue itself is even more recent in widespread use — most historical 'reds' that we'd now call pink were either faded cochineal or madder mixed with white lead. The classical Persian rosé and Venetian pink are old, but the cultural identity of 'pink' as its own thing is essentially a 20th-century construction.

Across cultures

Pink-as-girl is a marketing invention from the 1940s; before WWII pink was often suggested for boys ('a stronger, more decided color') and blue for girls. In Japanese culture, sakura pink carries seasonal and nostalgic weight without gender association. In Latin American culture, hot pink is a celebratory color; in much of South Asia, pink is one of the auspicious wedding palette colors. The Pink Triangle was reclaimed from a Nazi badge into a 1970s LGBTQ+ symbol.

In the wild

T-Mobile's magenta is a hard-trademarked, hard-defended brand color. Barbie pink (Pantone 219 C) became its own cultural force in 2023. Owens Corning trademarked the color of its insulation. The Pepto-Bismol pink is calibrated for medicine-cabinet recognizability. Wes Anderson built a career making heritage pinks (The Grand Budapest Hotel) feel deeply specific. Millennial Pink (~2014–2018) was a rebranding effort to make pink read as gender-neutral, sophisticated, and salable to adults.

How it reads

Pink reads softer and warmer than red; biologically it's still a long-wavelength color, but the white in it dampens the arousal response. Light pinks (blush, dusty rose) read as romantic, gentle, premium-feminine. Hot pinks read as energetic, queer-coded, or counterculture. Salmon and coral pinks read as healthy, beachy, or hospitality-friendly. Pink is having a sustained moment in adult-targeted brand design (skincare, DTC, beverage) precisely because it stopped being read as exclusively a children's color.

This particular tone

A grounded mid-tone — sober, considered, well-suited to body text accents, editorial layouts, or any context where restraint reads as quality.

Lightness band: At mid-lightness the hue carries its full character. This is the band where most identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: The low saturation pulls this color toward earthen, vintage, or editorial palettes. It reads as confident and grown-up rather than playful, and it tolerates being used in large blocks without becoming visually noisy.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #90647A.

  • Notionaccent
    Default Brown · #9F6B53
    →
  • Microsoftneutral
    Slate Gray · #737373
    →
  • PlayStationaccent
    Square Purple · #A363D9
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #90647A.

  • IcelandLopapeysa Sheep Brown
    #7C5A3A · Natural-dye Icelandic wool
    →
  • France (Paris)Zinc Roof Grey
    #5E6566 · Oxidized zinc roof tiles, central Paris
    →
  • IrelandAtlantic Slate
    #5A6770 · Cliff face + winter sea
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Blush Radiant Muted
#9F758A · hsl(330, 18%, 54%)
Darker companion
Blush Velvet Muted
#7E586B · hsl(330, 18%, 42%)
Complementary counterpoint
Jade Core Muted
#64907A · hsl(150, 18%, 48%)
Analogous lead
Merlot Core Muted
#90646C · hsl(350, 18%, 48%)
Analogous echo
Mauve Core Muted
#90648D · hsl(305, 18%, 48%)
Triadic +120°
Lime Core Muted
#7A9064 · hsl(90, 18%, 48%)
Triadic +240°
Sapphire Core Muted
#647A90 · hsl(210, 18%, 48%)
Split-comp +150°
Emerald Core Muted
#649064 · hsl(120, 18%, 48%)
Split-comp +210°
Aqua Core Muted
#649090 · hsl(180, 18%, 48%)
Export preview
Base: Blush Core Muted #90647A
Lighter companion: Blush Radiant Muted #9F758A
Darker companion: Blush Velvet Muted #7E586B
Complementary counterpoint: Jade Core Muted #64907A
Analogous lead: Merlot Core Muted #90646C
Analogous echo: Mauve Core Muted #90648D
Triadic +120°: Lime Core Muted #7A9064
Triadic +240°: Sapphire Core Muted #647A90
Split-comp +150°: Emerald Core Muted #649064
Split-comp +210°: Aqua Core Muted #649090

Compare

See how Blush Core Muted compares side by side with related colors.

vsBlush Radiant MutedvsBlush Velvet MutedvsJade Core MutedvsMerlot Core MutedvsMauve Core MutedvsLime Core Muted

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Blush Core Faint
#876E7A · hsl(330, 10%, 48%)
Nearby match
Blush Core Dust
#9A5B7A · hsl(330, 26%, 48%)
Nearby match
Blush Velvet Muted
#7E586B · hsl(330, 18%, 42%)
Nearby match
Blush Radiant Muted
#9F758A · hsl(330, 18%, 54%)
Nearby match
Blush Core Soft
#A4517A · hsl(330, 34%, 48%)
Nearby match
Blush Velvet Faint
#76606B · hsl(330, 10%, 42%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA4.7:1
Jade Veil Faint
#F9FAFA
AA4.7:1
Jade Veil Muted
#F9FBFA
AA4.7:1
Jade Veil Dust
#F9FBFA
AA4.7:1
Jade Veil Soft
#F8FCFA
AA4.8:1
Jade Veil Clear
#F7FDFA
AA4.8:1
Jade Veil Vivid
#F6FEFA

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#828574
Protanopia
#7F7F75
Tritanopia
#8E7170
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