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Azure Silk Vivid
Color detail

Azure Silk Vivid

Blue · Hue 200
Hex
#71C2EA
RGB
rgb(113, 194, 234)
HSL
hsl(200, 74%, 68%)
CMYK
cmyk(52%, 17%, 0%, 8%)
Metrics
S 74% · L 68%
Contrast (WCAG)
on white
2:1Fail
on black
10.6:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Azure Silk Vivid (#71C2EA) belongs to the blue family — hue 200°, 74% saturation, 68% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-azure-silk-vivid: #71C2EA;
  --colorarchive-azure-silk-vivid-hsl: hsl(200, 74%, 68%);
  --colorarchive-azure-silk-vivid-rgb: rgb(113, 194, 234);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

SereneTrustworthyClean
Common in

Social Media · Cloud Storage · Baby Products

Pairs well with

Light gray for tech minimalism, peach for friendly warmth

Design tip

The default choice for tech and social platforms for good reason. Light blue backgrounds reduce anxiety and increase trust.

Cultural context ▶

Light blue represents peace, sky, and openness. It's the most universally liked color, making it safe for global brands.

Color Origins

Blue family

The most-loved color on the planet, and the most overused.

Heritage

Blue is the rarest pigment in the natural world — and so, historically, the most expensive. Ultramarine, ground from lapis lazuli mined only in Afghanistan, was worth more than gold in Renaissance Europe; Vermeer's bills were enormous because of how much he used. Egyptian blue (the first synthetic pigment, ~3000 BCE) was lost for centuries and rediscovered in the 19th. Prussian blue (1704) democratized blue overnight; Yves Klein's IKB (1960) re-aristocratized it.

Across cultures

In ancient Egypt blue was the color of the Nile and the heavens — sacred, protective. In China blue-and-white porcelain (qinghua) defined export ceramics for 600 years. In Mediterranean traditions blue wards off the evil eye. In post-WWII America, blue became the corporate default ('IBM blue'); in Japan, indigo (ai) is the centuries-old workwear dye that became the ground tone of an entire textile tradition. Across the world blue is consistently rated the most-liked color — sometimes by 35% margins.

In the wild

Facebook is blue because Mark Zuckerberg is red-green colorblind. IBM's blue dates to 1947. Levi's blue is the natural color of indigo on cotton. Twitter Blue (#1DA1F2) defined social-media blue for a decade before X scrapped it. Pixar's Up famously runs on a single complementary palette built on blue. The blue checkmark, the blue link, the blue 'send' button — blue has become the default color of digital trust, to the point of being a UX cliché.

How it reads

Blue recedes — physically, the eye focuses blue light slightly behind the retina, which makes blue elements feel deep or distant. It reads as trustworthy, calm, corporate, and (at the cool end) cold. Light blues read airy and clinical; mid blues are the default for tech and finance; deep blues read as luxurious or naval. The omnipresence of blue in software is real: most enterprise UIs reach for it because it offends the fewest stakeholders, which is also the reason it can feel like the absence of a real choice.

This particular tone

A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.

Lightness band: At mid-lightness the hue carries its full character. This is the band where most identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #71C2EA.

  • Slackaccent
    Slack Blue · #36C5F0
    →
  • Redditsecondary
    Periwinkle · #7193FF
    →
  • Supabaseprimary
    Supabase Green · #3ECF8E
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #71C2EA.

  • IcelandGlacial Cyan
    #75BBC1 · Vatnajökull ice cave light
    →
  • MoroccoChefchaouen Blue
    #7BAFD4 · Painted medina walls (Rif mountains)
    →
  • ScandinaviaIittala Blue
    #A6CEDB · Aalto vase glassware (1936-)
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Azure Bloom Vivid
#95D1EF · hsl(200, 74%, 76%)
Darker companion
Azure Tone Vivid
#4EB2E4 · hsl(200, 74%, 60%)
Complementary counterpoint
Ember Silk Vivid
#EA9971 · hsl(20, 74%, 68%)
Analogous lead
Cobalt Silk Vivid
#7199EA · hsl(220, 74%, 68%)
Analogous echo
Cyan Silk Vivid
#71EAE0 · hsl(175, 74%, 68%)
Triadic +120°
Rose Silk Vivid
#EA71C2 · hsl(320, 74%, 68%)
Triadic +240°
Olive Silk Vivid
#C2EA71 · hsl(80, 74%, 68%)
Split-comp +150°
Merlot Silk Vivid
#EA7185 · hsl(350, 74%, 68%)
Split-comp +210°
Amber Silk Vivid
#EAD671 · hsl(50, 74%, 68%)
Export preview
Base: Azure Silk Vivid #71C2EA
Lighter companion: Azure Bloom Vivid #95D1EF
Darker companion: Azure Tone Vivid #4EB2E4
Complementary counterpoint: Ember Silk Vivid #EA9971
Analogous lead: Cobalt Silk Vivid #7199EA
Analogous echo: Cyan Silk Vivid #71EAE0
Triadic +120°: Rose Silk Vivid #EA71C2
Triadic +240°: Olive Silk Vivid #C2EA71
Split-comp +150°: Merlot Silk Vivid #EA7185
Split-comp +210°: Amber Silk Vivid #EAD671

Compare

See how Azure Silk Vivid compares side by side with related colors.

vsAzure Bloom VividvsAzure Tone VividvsEmber Silk VividvsCobalt Silk VividvsCyan Silk VividvsRose Silk Vivid

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Azure Silk Bright
#69C4F2 · hsl(200, 84%, 68%)
Nearby match
Steel Silk Vivid
#71B7EA · hsl(205, 74%, 68%)
Nearby match
Azure Tone Vivid
#4EB2E4 · hsl(200, 74%, 60%)
Nearby match
Azure Bloom Vivid
#95D1EF · hsl(200, 74%, 76%)
Nearby match
Azure Silk Pure
#62C6F8 · hsl(200, 92%, 68%)
Nearby match
Azure Silk Clear
#81BCD9 · hsl(200, 54%, 68%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA7.9:1
Ember Ink Faint
#272320
AAA7.9:1
Ember Ink Muted
#2A221D
AAA7.9:1
Ember Ink Dust
#2D211A
AAA7.9:1
Ember Ink Soft
#302018
AAA7.9:1
Ember Ink Clear
#371D10
AAA7.8:1
Ember Ink Vivid
#3E1B09

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#9690DF
Protanopia
#9B9CE1
Tritanopia
#77DAD8
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