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Apricot Shadow Vivid
Color detail

Apricot Shadow Vivid

Orange · Hue 40
Hex
#7C5913
RGB
rgb(124, 89, 19)
HSL
hsl(40, 74%, 28%)
CMYK
cmyk(0%, 28%, 85%, 51%)
Metrics
S 74% · L 28%
Contrast (WCAG)
on white
6.4:1AA
on black
3.3:1AA Large
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Apricot Shadow Vivid (#7C5913) belongs to the orange family — hue 40°, 74% saturation, 28% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-apricot-shadow-vivid: #7C5913;
  --colorarchive-apricot-shadow-vivid-hsl: hsl(40, 74%, 28%);
  --colorarchive-apricot-shadow-vivid-rgb: rgb(124, 89, 19);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

EarthyArtisanalGrounded
Common in

Coffee & Bakery · Craft & Handmade · Outdoor Gear

Pairs well with

Olive green, warm cream, or slate gray for organic, natural palettes

Design tip

Great for artisanal brands and rustic interfaces. Combines well with textured backgrounds and serif typography.

Cultural context ▶

Burnt orange and terra cotta evoke earthiness, autumn, and craftsmanship. Popular in Southwestern and Mediterranean design.

Color Origins

Orange family

Citrus, fire, and the only color named after a fruit.

Heritage

Orange is unusual: in English the color was named after the fruit, not the other way around — before the fruit reached Europe in the 16th century, this hue was simply 'yellow-red'. Earlier pigments included realgar (toxic), saffron (priceless), and orpiment. Cadmium orange, introduced in the 19th century, gave painters from the Impressionists onward a stable, brilliant orange that didn't fade or poison.

Across cultures

In Hindu and Buddhist tradition saffron orange marks renunciation — the robe of monks across Theravada and Tibetan lineages. The Dutch House of Orange-Nassau gave the Netherlands a national identity color, still worn at football matches and on King's Day. In Ireland, orange is the Protestant counterpart to green's Catholic association — the country's flag literally encodes the divide. Halloween's orange-and-black is a 20th-century American invention that has since gone global.

In the wild

Hermès orange is a brand asset traceable to a 1942 wartime cardboard shortage. Penguin Books used orange-and-white spines as a class signal — fiction was always orange. Nickelodeon, Fanta, and easyJet all chose orange for the same reason: it reads playful and consumer-friendly while staying outside the more crowded red and yellow lanes. NASA flight suits use International Orange specifically because nothing in nature matches it, making astronauts maximally visible against any background.

How it reads

Orange is warm without the urgency of red. It signals appetite (used heavily in fast food), creativity, and approachability. At low saturation it becomes terracotta, rust, or apricot — earthy palettes for hospitality and craft. At high saturation it reads as a sport, energy drink, or warning hazard. Orange and teal is the most common modern film-grade pairing; the contrast between warm skin tones and cool shadows is engineered for it.

This particular tone

A jewel tone — saturated and dark at once. This is the register of velvet, deep enamel, and old-world luxury.

Lightness band: At this depth the hue starts behaving like a neutral — it can substitute for black in many contexts while still carrying a faint chromatic temperature. It pairs especially well with off-whites and warm metallics.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #7C5913.

  • GitHubaccent
    Attention Yellow · #9A6700
    →
  • Notionaccent
    Default Brown · #9F6B53
    →
  • Airbnbneutral
    Hof Gray · #484848
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #7C5913.

  • IndiaHenna Brown
    #8D5524 · Lawsonia inermis paste
    →
  • IcelandLopapeysa Sheep Brown
    #7C5A3A · Natural-dye Icelandic wool
    →
  • MoroccoHenna Red
    #964B00 · Lawsonia inermis leaf paste
    →

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Apricot Dusk Vivid
#976C17 · hsl(40, 74%, 34%)
Darker companion
Apricot Nocturne Vivid
#59400D · hsl(40, 74%, 20%)
Complementary counterpoint
Cobalt Shadow Vivid
#13367C · hsl(220, 74%, 28%)
Analogous lead
Citrine Shadow Vivid
#7C7C13 · hsl(60, 74%, 28%)
Analogous echo
Vermillion Shadow Vivid
#7C2D13 · hsl(15, 74%, 28%)
Triadic +120°
Teal Shadow Vivid
#137C59 · hsl(160, 74%, 28%)
Triadic +240°
Mulberry Shadow Vivid
#59137C · hsl(280, 74%, 28%)
Split-comp +150°
Cerulean Shadow Vivid
#136B7C · hsl(190, 74%, 28%)
Split-comp +210°
Violet Shadow Vivid
#24137C · hsl(250, 74%, 28%)
Export preview
Base: Apricot Shadow Vivid #7C5913
Lighter companion: Apricot Dusk Vivid #976C17
Darker companion: Apricot Nocturne Vivid #59400D
Complementary counterpoint: Cobalt Shadow Vivid #13367C
Analogous lead: Citrine Shadow Vivid #7C7C13
Analogous echo: Vermillion Shadow Vivid #7C2D13
Triadic +120°: Teal Shadow Vivid #137C59
Triadic +240°: Mulberry Shadow Vivid #59137C
Split-comp +150°: Cerulean Shadow Vivid #136B7C
Split-comp +210°: Violet Shadow Vivid #24137C

Compare

See how Apricot Shadow Vivid compares side by side with related colors.

vsApricot Dusk VividvsApricot Nocturne VividvsCobalt Shadow VividvsCitrine Shadow VividvsVermillion Shadow VividvsTeal Shadow Vivid

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Apricot Dusk Vivid
#976C17 · hsl(40, 74%, 34%)
Nearby match
Apricot Shadow Bright
#835B0B · hsl(40, 84%, 28%)
Nearby match
Saffron Shadow Vivid
#7C6213 · hsl(45, 74%, 28%)
Nearby match
Apricot Nocturne Vivid
#59400D · hsl(40, 74%, 20%)
Nearby match
Apricot Shadow Pure
#895D06 · hsl(40, 92%, 28%)
Nearby match
Apricot Dusk Bright
#A06F0E · hsl(40, 84%, 34%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA6.1:1
Cobalt Veil Faint
#F9FAFA
AA6.1:1
Cobalt Veil Muted
#F9FAFB
AA6.1:1
Cobalt Veil Dust
#F9F9FB
AA6.1:1
Cobalt Veil Soft
#F8F9FC
AA6:1
Cobalt Veil Clear
#F7F9FD
AA6:1
Cobalt Veil Vivid
#F6F9FE

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#707334
Protanopia
#6F6E30
Tritanopia
#7B3D40
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