Palette Design
4 issues tagged with this topic.
Designing palettes that work for colorblind users — without sacrificing character
Roughly 8% of men and 0.5% of women have some form of color vision deficiency. Most palette guidelines respond by stripping color personality down to high-contrast gray-scale safe combinations. There is a better approach: designing with color role redundancy so that no piece of information relies on hue alone.
How brand color recognition actually works — and what it means for palette selection
Color is often described as the most memorable element of a brand, but that memory is not triggered by the color itself — it is triggered by the combination of color, shape, and context seen together repeatedly. Understanding the mechanics of color memory changes how you should approach brand palette selection.
Saturation control: the underused variable in palette refinement
Most palette problems are actually saturation problems in disguise. Colors that fight each other, accents that feel disconnected, or palettes that look cheap on screens — these are symptoms of saturation mismanagement, not wrong hue choices.
Color temperature in design: warm, cool, and the tension between them
Temperature is one of the most immediate color associations — warmer hues feel closer, more energetic, more demanding of attention. But the warm/cool distinction is not binary. Understanding how to deploy temperature as a compositional tool transforms how you build visual hierarchy.